Casino Content Specialist
Employment Information
Job Description
Casino SEO Specialist creating, optimizing, and managing content for Hard Rock Bet's online casino experience. Collaborating with cross-functional teams to enhance SEO and user engagement.
Responsibilities:
- Create and refine content using AI tools and LLM workflows, ensuring accuracy, SEO alignment, and strong casino subject-matter quality.
- Collaborate with editors to finalize content before publication.
- Support ongoing development and maintenance of slot and table game pages, category hubs, promos, and evergreen editorial.
- Upload, format, and publish content in WordPress, including images, metadata, internal linking, and on-page SEO.
- Ensure all published content meets UX, brand, SEO, and compliance standards.
- Maintain clean, consistent formatting and structure across the content library.
- Perform keyword research, competitive analysis, and trend monitoring using Semrush, Ahrefs, Google Search Console, and related tools.
- Monitor post-publish performance and provide clear insights and reporting to the Director of Casino Content.
- Identify and execute ongoing optimization opportunities across the casino content ecosystem.
- Work closely with the Director of Casino Content, Project Managers, SEO, design, social, and other teams.
- Prepare and submit creative design and development requests as directed.
- Maintain organized tracking systems for all content projects, versions, and approvals.
- Manage multiple workflows, shifting priorities, and deadlines in a fast-paced environment.
- Contribute to continuous improvements across content quality, processes, documentation, and publishing workflows.
Requirements:
- Strong understanding of and a passion for casino games, online casinos, and how they work, including slot mechanics, RTP, volatility, and player experience drivers.
- Hands-on experience with WordPress and digital publishing workflows.
- Proficiency with Semrush, Ahrefs, Google Analytics, Google Search Console, and other SEO tools.
- Strong writing, editing, and SEO skills with the ability to evaluate, improve, and fact-check AI-generated content.
- Experience using LLMs or AI-powered content tools (a plus).
- Exceptional attention to detail.
- Ability to collaborate effectively with editors, designers, SEO specialists, PMs, and other teams as needed.
- Highly organized with the ability to manage shifting priorities and multiple concurrent projects.
- A proactive, positive, solution-oriented mindset.
- 2–3+ years in SEO, content creation, digital publishing, or related fields; iGaming experience is a strong advantage.
Benefits:
- Competitive pay and benefits
- Flexible vacation allowance
- Flexible work-from-home or office hours
- Startup culture backed by a secure, global brand
- Opportunity to help shape the future of the Casino product
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