Content Engineer – Newsletters
Employment Information
Job Description
Content Engineer managing newsletters at Packt, a global tech publisher focused on learning solutions. Driving audience growth and product strategy in a remote role.
Responsibilities:
- Define, execute and evolve the editorial and product strategy for your newsletters.
- Experiment with tone, cadence, structure and creative formats to drive engagement and retention.
- Test and optimize format, layout, visual identity and performance metrics.
- Use analytics to track open/click rates, subscriber growth and revenue conversion (ads/sponsorship).
- Manage sponsorship placements and commercial integrations within newsletters.
- Own the end-to-end production and strategy of flagship newsletters from editorial planning, tone and design to performance and monetization.
- Commission, edit and produce multi-format products (articles, interviews, explainers, digests, etc.) aligned with the needs of developers, data scientists and other tech pros.
- Develop and execute newsletter growth initiatives, including lead magnets, referral programs and partnerships.
- Work with Growth and Design teams to create and test acquisition campaigns.
- Track and report on key growth and monetization metrics: subscriber acquisition, churn, click-through rate, sponsorship revenue, conversion performance, etc.
Requirements:
- 3–5 years’ experience in content creation, editing or journalism for technical or B2B audiences.
- Strong editorial judgment with the ability to translate complex topics into engaging, audience-relevant narratives.
- Proven experience managing and growing newsletters end-to-end from editorial planning and production to subscriber growth and retention.
- Experience managing sponsorships, brand partnerships or ad placements within editorial or newsletter products.
- Comfortable creating media kits and reporting on campaign performance.
- Excellent writing, editing and coaching skills; able to manage multiple contributors and internal stakeholders.
- Able to use analytics and performance data to track and iterate on engagement, conversion and revenue metrics.
- Familiarity with email marketing, analytics and content tools and AI-assisted production workflows.
- Understanding of newsletter monetization models (ads, sponsorships, community upsell, partnerships, etc.).
Benefits:
- Bonus scheme
- 5 day working week
- 25 days annual holiday (plus bank holidays)
- Flexible hours: choose how, when, and where you work within India
- Training programs and Certification
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