Content Marketing Specialist
Employment Information
Job Description
Content Marketing Specialist focused on creating B2B messaging for various channels including email and LinkedIn. Collaborating with teams to enhance campaign success and strategy alignment.
Responsibilities:
- Develop messaging for cold and warm email outreach campaigns.
- Collaborate with internal strategists to align messaging with client value propositions and sales objectives.
- Implement A/B testing to optimize open rates and response rates.
- Plan and create Linkedin content calendars and select client campaigns.
- Write thought leadership posts, articles, and client-facing updates tailored to key buyer personas.
- Leverage analytics to inform content iteration and improvement.
- Develop webinar topics, outlines, and promotional messaging.
- Partner with subject matter experts to script engaging presentation content and follow-up sequences.
- Produce supporting content including case studies, landing page copy, and nurture sequences.
- Apply principles from Building a StoryBrand to develop clear, persuasive messaging.
- Support sales enablement efforts by creating content that aligns with each stage of the buyer journey.
- Work closely with marketing, sales, and RevOps teams to align content initiatives with broader growth goals.
- Contribute to developing content processes and best practices that scale across multiple client engagements.
Requirements:
- 3-5 years of B2B content marketing, content strategy, or copywriting experience.
- Proven success developing content for multi-channel campaigns (email, social, webinars, blogs).
- Experience in or familiarity with B2B sales, SaaS, or professional services industries.
- Skills:
- Exceptional writing and editing skills with a focus on clarity, persuasion, and conversion.
- Ability to translate complex concepts into simple, buyer-centric messaging.
- Working knowledge of lead nurturing, sales funnels, and persona development.
- Proficiency with marketing automation platforms (preferably HubSpot)
- Strong project management skills to juggle multiple deadlines.
- Preferred:
- Familiarity with frameworks such as Building a StoryBrand, Challenger Sale, or SPIN Selling.
- Proficiency with marketing automation platforms (preferably HubSpot).
- Strong project management skills to juggle multiple deadlines.
- Familiarity with frameworks such as Building a StoryBrand, Challenger Sale, or SPIN Selling.
- Understanding of RevOps concepts and Al-driven sales enablement strategies.
- Experience developing content in a consultative or agency environment.
Similar Jobs
Learning & Development Content Specialist
Yoga Alliance
Learning & Development Content Specialist joining Yoga Alliance to support educational resources for diverse yoga professionals. Collaborating with experts to create engaging professional development content.
Senior Vice President, Strategic Communications, Content Strategy
Grossman Solutions
Senior Vice President leading communications and content strategy at WorkMoney, Inc. Responsible for developing and integrating strategies that elevate the organization's public profile.
Director, Product and Content Marketing
RunPod
Director of Product and Content Marketing for Runpod, an AI cloud infrastructure company. Leading strategic marketing initiatives and crafting compelling narratives in a technical environment.
Operations Lead – Legal Quality, Content Platform
Jusbrasil
Operations Lead responsible for quality assurance of legal data at Jusbrasil. Leading teams and establishing operational processes.
Director, Content Strategy
United States Department of Defense
Director managing content strategy for ambitious brands at DEPT®. Innovating and growing their presence at the intersection of technology and marketing.
Senior Content & Growth Marketing Lead
AccelOne
Senior Content & Growth Marketing Lead at AccelOne shaping AI-driven marketing strategies. Crafting narratives and executing growth initiatives with cross-functional teams for tech services in Latin America.
Software Development Engineer II – Content Hub, Mobile Flutter
HighLevel
Software Engineer developing mobile features for HighLevel’s AI-powered platform. Focus on performance, collaboration, and scalability within the Client Portal Mobile Team.
Content Marketing Specialist, B2B SaaS
Manila Recruitment
B2B Content Marketing Specialist managing content strategies and marketing projects for a digital tools platform. Driving content creation, project management, and collaboration with teams for effective marketing execution.
Senior Manager, Content & Product Marketing
Maze
Senior Manager of Content & Product Marketing at Maze, developing marketing strategies for AI-powered cybersecurity solutions. Collaborating on content creation and product positioning to drive growth.
Head of Content – iGaming
Growth Leads
Head of Content developing and leading in-house content strategies in iGaming affiliate marketing. Responsible for team building and execution of quality content across web assets.
Content Specialist, III
The Renaissance Network, Inc.
Content Specialist III crafting compelling content for Renaissance Learning's marketing initiatives. Involves collaboration with experts to engage pre-K–12 education audiences.
Marketing & Content Specialist
20four7VA
Virtual Assistant supporting dental practice with online course management and lead generation. Experience with Kajabi and digital marketing required for this independent contractor role.
Casino Content Specialist
The Leaflet
Casino SEO Specialist creating, optimizing, and managing content for Hard Rock Bet's online casino experience. Collaborating with cross-functional teams to enhance SEO and user engagement.
Content Marketing Manager
TechnologyAdvice
Content Marketing Manager leading audience engagement through exceptional content at TechnologyAdvice. Driving thought leadership and social media strategies within a remote-first environment.
Head of Brand, Content & Communications
Federato
Lead brand strategy, content, and communication for Federato, ensuring market alignment and engagement. Drive brand perception, measurement, and integrated campaigns in a remote role.
Consultant – Physics Content Expert
American Institutes for Research
Physics Content Expert providing short-term support for development and review of MCAT physics content. Collaborating with a U.S.-based team in this part-time remote role.
Content Associate
FreeWill
Content Associate creating communications for nonprofit partners to raise significant gifts. Collaborate closely with the Partner Success team leveraging expertise in faith-based organizations.
Business Consultant – Life Sciences Content
Veeva Systems
Hiring high potential early career professionals to pivot into Life Sciences Consulting through Master Class Program. Focus on creating high-impact business solutions in Life Sciences industry.
Master Class - Business Consultant - Life Sciences Content
Veeva Systems
Business Consultant role at Veeva focused on improving operational strategies for Life Sciences industry. Candidates should have experience and desire to pivot into consulting through a Master Class program.
Business Consultant – Life Sciences Content
Veeva Systems
Hiring high potential individuals early in their careers for the Master Class Program in Life Sciences Consulting. Focused on shaping professionals capable of impacting the Life Sciences industry.