CRM Lifecycle Lead
Employment Information
Job Description
Lifecycle Lead responsible for scaling customer experience across Welltech's wellness applications. Focusing on onboarding, activation, and long-term engagement strategies.
Responsibilities:
- Onboarding & Activation: Define, test, and scale strategies that guide new customers through their first days and weeks, ensuring value realization and habit formation
- Lifecycle Strategy: Build a roadmap for lifecycle engagement, beginning with onboarding and activation, and expanding into retention, advocacy and reactivation.
- Customer Insights: Use app data, journey mapping, and behavioral signals to identify friction points, churn risks, and opportunities for deeper engagement.
- Cross-Functional Leadership: Represent lifecycle strategy in senior forums, influencing Product, Analytics, UX/Research, and Growth Marketing roadmaps with customer-first insights.
- Engagement Channels: Lead the development of personalized, data-driven engagement across push, in-app messaging, and email to support activation and growth.
- Feature Adoption: Partner with Product to accelerate adoption of new features and expand customer value.
- Advocacy & Growth: Identify and test opportunities for referrals, cross-sell, upsell, and long-term loyalty programs as the business evolves.
Requirements:
- App Experience: Proven track record ideally 5+ years in lifecycle or CRM roles at app-first or mobile-centric businesses.
- Lifecycle Expertise: Deep understanding of onboarding, activation, engagement, and early retention strategies.
- Data-Driven Mindset: Strong ability to interpret customer behavior data, apply insights, and leverage tools like CDPs, analytics platforms, and marketing automation.
- Channel Mastery: Expertise in mobile-first engagement channels (push, in-app, email, SMS and what’s app).
- Hands-On with Marketing Automation: Direct experience configuring, operating, and optimizing campaigns in leading marketing automation platforms.
- Cross-Functional Influence: Demonstrated ability to lead senior conversations and align diverse teams around customer engagement priorities.
- Strategic & Hands-On: Able to balance high-level strategy with hands-on execution, testing, and iteration.
Benefits:
- Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
- Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
- Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
- We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
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