CRM Lifecycle Lead
Employment Information
Job Description
Lifecycle Lead responsible for onboarding and activation strategies for wellness apps. Collaborate with teams to enhance retention and customer engagement across global markets.
Responsibilities:
- Define, test, and scale strategies that guide new customers through their first days and weeks, ensuring value realization and habit formation
- Build a roadmap for lifecycle engagement, beginning with onboarding and activation, and expanding into retention, advocacy and reactivation.
- Use app data, journey mapping, and behavioral signals to identify friction points, churn risks, and opportunities for deeper engagement.
- Represent lifecycle strategy in senior forums, influencing Product, Analytics, UX/Research, and Growth Marketing roadmaps with customer-first insights.
- Lead the development of personalized, data-driven engagement across push, in-app messaging, and email to support activation and growth.
- Partner with Product to accelerate adoption of new features and expand customer value.
- Identify and test opportunities for referrals, cross-sell, upsell, and long-term loyalty programs as the business evolves.
Requirements:
- Proven track record ideally 5+ years in lifecycle or CRM roles at app-first or mobile-centric businesses.
- Deep understanding of onboarding, activation, engagement, and early retention strategies.
- Strong ability to interpret customer behavior data, apply insights, and leverage tools like CDPs, analytics platforms, and marketing automation.
- Expertise in mobile-first engagement channels (push, in-app, email, SMS and what’s app).
- Direct experience configuring, operating, and optimizing campaigns in leading marketing automation platforms.
- Demonstrated ability to lead senior conversations and align diverse teams around customer engagement priorities.
- Able to balance high-level strategy with hands-on execution, testing, and iteration.
Benefits:
- Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
- Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
- Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
- We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
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