CRM Manager
Employment Information
Job Description
CRM Manager tasked with enhancing player engagement across Sports Betting and Casino platforms for an innovative iGaming company.
Responsibilities:
- Plan and execute multi-channel CRM campaigns (email, SMS, push notifications, inbox messages, on-site content, promo pages).
- Manage daily and weekly onboarding, retargeting, retention, reactivation, up-sell and cross-sell communications for both Sports Betting and Casino.
- Deliver vertical-specific campaigns such as sports pre-match/in-play promos, event-driven offers, casino reloads, free spins, and personalised game/sports recommendations.
- Coordinate with internal teams (VIP, Product, CS, Compliance) to ensure accurate and timely campaign delivery.
- Build and maintain player segments for Sports, Casino, hybrid and multi-product users based on lifecycle stage, behaviour, and preferences.
- Manage and optimise automated journeys for Sports and Casino users, including onboarding flows, churn prevention, early-lifecycle nudges, reactivation journeys, and VIP triggers.
- Monitor and analyse CRM KPIs across Sports and Casino (OR, CTR, CVR, retention, ARPU, activity rate, revenue impact).
Requirements:
- Minimum 3 years of hands-on CRM experience in the iGaming industry (mandatory).
- Proven CRM experience in both verticals: Sports Betting and Casino (mandatory).
- Experience with popular CRM platforms
- Deep understanding of the player lifecycle, segmentation, and retention mechanics across both Sports and Casino.
- Analytical mindset with the ability to interpret data from different product verticals.
- Ability to manage multiple campaigns in a fast-paced, multi-brand, multi-vertical environment.
- Highly organised, detail-oriented, and proactive.
- Motivated to take more responsibility and grow within CRM and lifecycle marketing.
Benefits:
- Professional development opportunities
- Flexible work arrangements
Similar Jobs
VP, Customer Success
Bridgeway Benefit Technologies
Customer Success leader at Bridgeway Benefit Technologies driving client retention and satisfaction. Developing strategies and leading teams to achieve growth objectives while ensuring customer value realization.
Market President, Customer Success – Healthcare
Innovaccer
Market President leading customer success and financial outcomes for healthcare clients. Engaging with C-suite executives and managing strategic accounts for growth.
Senior Customer Success Manager
Mediafly
Senior Customer Success Manager ensuring customer satisfaction by understanding business objectives and providing strategic guidance at Mediafly.
Platform Success Manager
FICO
Platform Success Manager at FICO serving as a strategic advisor to enterprise customers. Driving success through platform adoption and aligning capabilities with strategic goals.
Client Engagement Manager
Axelerant
Client Engagement Manager at Axelerant connecting digital delivery work to client outcomes. Working in a remote-first digital agency focusing on AI-driven customer experiences.
Customer Success Manager
Upstart
Customer Success Manager collaborating with lending partners to support their compliance, financial, and product needs in a fintech environment. Driving business growth and championing partner success through effective communication and team collaboration.
Customer Success Manager, DFR Majors
Skydio
Customer Success Manager managing the onboarding and ongoing success of law enforcement clients. Collaborating with technical teams to deliver autonomous solutions and ensure customer satisfaction.
Client Success Manager
Georgia General Assembly
Client Success Manager managing Fortune 100 client relationships and delivering training programs at General Assembly. Collaborating with teams for successful program execution and client engagement.
Senior Customer Engagement Marketing Manager
PointClickCare
Program leader to evolve customer engagement marketing strategy at leading health tech company. Empowering customers through valuable digital experiences and leveraging positive customer interactions.
Client Success Manager
SeatGeek
Client Success Manager partnering with sports and entertainment clients to drive revenue growth. Building long-term relationships through strategic outcomes and data insights.
Customer Success Associate
Wolters Kluwer
Customer Success Associate enhancing customer engagement and satisfaction in financial services. Support onboarding, resolve inquiries, and maintain client relationships while collaborating with internal teams.
Director of Customer Success – Energy Management
Gridium
Director of Customer Success managing key accounts for energy management software company Gridium. Driving strategic account expansion and ensuring energy savings for clients.
Junior Customer Success Analyst
Aurum Software
Customer Success Analyst ensuring clients effectively use Aurum's Astrea software to enhance productivity. Engaging with clients through proactive support and strategic consultations in a fully remote role.
Director of Customer Success
Buildout
Director of Customer Success leading and architecting customer success strategies at Buildout. Responsible for improving customer adoption and retention of flagship products.
Customer Success Specialist – Strategic Accounts
Regenified™
Strategic Customer Experience Manager overseeing verification programs, aligning key brands with farmers. Driving strategic initiatives while managing complex stakeholder relationships in the agriculture sector.
Coordinator II, Client Success
NextGen Healthcare
Coordinator II providing day-to-day support to Client Services team handling customer inquiries. Collaborating with support teams to ensure client satisfaction.
Customer Success Manager
Influ2
Customer Success Manager at Influ2 providing excellent service and helping customers achieve goals. Engaging with clients, analyzing data, and collaborating with cross-functional teams for success.
Customer Success Manager, French Speaking
Go1
Customer Success Manager managing French-speaking customer engagement and support at Go1. Utilizing data-driven strategies to foster customer success and adoption.
Customer Success Specialist
Thumbtack
Customer Success Specialist assisting users in home care services through Thumbtack. Engaging in inbound and outbound sales to meet customer needs effectively.
CSM Manager, Enterprise RCM
athenahealth
Customer Success Manager driving healthcare revenue cycle improvements. Building relationships with clients and ensuring satisfaction through effective client management and operational leadership.