CRM & Retention Manager
Posted 13ds ago
Employment Information
Job Description
CRM & Retention Manager designing and executing user retention strategies for casino platforms. Focus on lifecycle management and personalized communication.
Responsibilities:
- Develop and implement multi-channel retention campaigns (email, SMS, push notifications).
- Build and optimize automated user journeys, including welcome flows, reactivation, win-back, and VIP campaigns.
- Create user segmentation strategies to deliver relevant and personalized messaging.
- Collaborate with analytics teams to track campaign performance (open rates, CTR, conversion, churn).
- Continuously analyze user behavior to improve CRM campaigns and increase LTV.
- Work with design and content teams to develop engaging templates and promotional messaging.
- Ensure CRM campaigns comply with gaming and marketing regulations.
- Report on campaign performance, provide actionable insights, and implement A/B testing to maximize results.
Requirements:
- 2+ years of CRM or retention marketing experience in casino, iGaming, or gaming industries.
- Proficiency with CRM tools.
- Strong understanding of lifecycle marketing, segmentation, and user engagement.
- Data-driven mindset with experience in A/B testing and campaign optimization.
- Familiarity with bonus systems, player reactivation strategies, and VIP management.
- Excellent communication and project management skills.
- Fluent in English; additional languages are a plus.
Benefits:
- Nice-to-Have
- Experience in retention marketing for the US igaming markets.
- Knowledge of analytics tools (Google Analytics, Power BI).
- Creative mindset with copywriting skills for CRM campaigns.
