Digital Marketing Communications Specialist
Employment Information
Job Description
Digital Marketing Communication Specialist influencing marketing strategies for a retail execution software startup. Collaborating across channels for lead generation and brand messaging.
Responsibilities:
- Plan and execute digital marketing campaigns across all channels including email, web, and social media
- Execute lead generation campaigns in different countries in different languages
- Manage content updates across company digital assets, including website, social media, and startup hubs
- Produce, edit, and publish multimedia materials such as image and video posts, product demo videos and email sequences
- Manage CRM data management, audience segmentation, and marketing automation workflows
- Maintain social media calendars and engage with the global CPG and AI communities
- Monitor campaign performance and audience behavior through analytics tools
- Collaborate with the design and product teams to align content with brand voice and messaging
Requirements:
- Bachelor’s degree in Marketing, Communications, or Business
- Passion for content creation, visual storytelling, and digital marketing
- Excellent command of English; Spanish or Turkish is a plus
- Basic understanding of B2B SaaS marketing and startup networks
- Attention to detail, creative mindset, and willingness to learn new tools quickly
- Strong command of marketing and lead generation toolkit for CRM, Lead Generation, Social Media Management, Content Management (WordPress+Elementor), Video Creation & Editing, Monitoring and Analytics
Benefits:
- Flexible work arrangements
- Professional development
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