Digital Marketing Specialist
Employment Information
Job Description
Digital Marketing Specialist executing marketing strategies around owned, earned, and paid media for MedeAnalytics. Collaborating with teams to grow traffic, brand awareness, and demand.
Responsibilities:
- Collaborate with strategic marketing and cross-functional teams to execute digital marketing plans based on marketing and business objectives to effectively reach and engage our target audiences.
- Develop an array of digital programs and tactics, leveraging events, tradeshows, display ads and SEO/SEM to build brand awareness, promote thought leadership, and generate leads and cross-sell opportunities.
- Oversee development and implement revisions/updates to all websites, including content and engagement reporting. Manage digital agencies.
- Utilize marketing automation platforms (CRM) and other technologies to develop lead flow, tracking and reporting to support lead generation, drip and nurture campaigns, event invitations, market research initiatives and e-newsletters.
- Mange ICP and tradeshow target lists optimizing for maximum reachability and loading into marketing automation and Salesforce.
- Partner with creative to ensure visual design and layouts of websites and communications are consistent with branding guidelines and optimized for engagement.
- Develop A-B tests, track and analyze tactics, and adjust as necessary to gain the widest engagement across target audiences. Ensure marketing outreach and engagement results are captured in the company’s marketing automation and CRM platforms.
- Support the development and execution of campaign strategies and content calendars to drive brand awareness and thought leadership across various social media outlets.
- Establish and track KPIs, SEO results and ROI targets for all digital marketing campaigns.
Requirements:
- Bachelor's degree in Business or Digital Marketing, Information Technology or a related field.
- 3-5 years of progressively responsible experience in a B2B digital marketing role leveraging marketing automation systems, managing website design and development, and developing campaigns utilizing digital marketing, SEO/SEM and social media.
- Experience with WordPress, Google Analytics, marketing automation (HubSpot highly preferred), Salesforce and ABM platforms (Terminus, SalesLoft) or similar tools.
- Experience in partnering with third-party vendors to launch digital campaigns.
- Track record of managing paid search, paid social and display advertising programs to a profitable ROI.
- Certification of Advanced Digital Media Marketing, Google Digital Marketing, Google Analytics or equivalent preferred.
- Excellent project management skills.
- Demonstrated experience engaging with and collaborating cross-functionally with a team player mentality.
Benefits:
- Comprehensive Medical, Dental, and Vision Coverage – Effective the first of the month following your start date
- Company-Paid Life & AD&D Insurance, plus Short-Term and Long-Term Disability (STD/LTD)
- Company-Paid Employee Assistance Program (EAP) premium tier for your wellbeing
- 401(k) Plan with company match
- Paid Holidays and Paid Time Off (PTO) Accruals
- Employee Referral Bonus Program
- Professional Development Opportunities to support your growth
- And More!
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