Director, B2B Growth Marketing
Employment Information
Job Description
As a Growth Marketing leader at Zillow, you'll design and execute demand generation campaigns targeting top agents. Drive product adoption and amplify revenue for B2B strategic accounts.
Responsibilities:
- Own the growth engine by designing and executing multi-channel demand generation campaigns that target, engage, and convert our highest-value Ideal Customer Profile and strategic accounts
- Build and scale an advanced Account-Based Marketing (ABM) practice that includes account prioritization, personalized campaigns, intent-driven outreach, executive-level engagement, and cross-functional orchestration with sales and customer success
- Drive post-acquisition adoption and expansion campaigns (onboarding, nurture, upsell, cross-sell) that accelerate product activation, value realization for customers, and long-term usage within our strategic customers
- Develop and manage key performance metrics across acquisition funnel and customer engagement journey and continuously optimize campaigns based on data, insights, and ROI
- Partner closely with Sales, Customer Success, and Sales Operations to ensure seamless lead handoff, pipeline acceleration, and adoption/usage of our products within acquired accounts
- Lead and mentor a high-performing team focused on strategic account B2B acquisition & adoption, fostering a test-and-learn culture, rigorous experimentation, and strong cross-team collaboration
Requirements:
- 10+ years experience leading B2B growth or revenue marketing function for enterprise/top-tier accounts (especially SaaS/technology)
- Strong experience with account-based marketing strategies and executing campaigns tailored to specific accounts/personas
- Proven success driving revenue outcomes for SaaS companies
- Deep expertise in demand generation tools, metrics, and full-funnel performance measurement
- Solid ability to collaborate with frontline teams to align marketing efforts with business goals and customer success
- Experience running experiments (A/B testing, funnel optimization), and translating insights into action
- Excellent communication and leadership skills; ability to build, lead, inspire a cross-functional team
- Experience working in a dynamic, growth-oriented environment — comfortable balancing strategic thinking and hands-on execution
Benefits:
- Competitive base salary
- Equity awards based on experience, performance, and location
- Inclusion in a high-impact marketing function
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