Director of Content Strategy
Posted 49ds ago
Employment Information
Job Description
Lead content strategy at a fintech startup revolutionizing banking automation and AI solutions.
Responsibilities:
- Casap is looking for a Director of Content Strategy excited to drive compelling narratives that educate financial institution leaders about a rapidly scaling product at the forefront of automation and artificial intelligence.
- Develop and execute content strategy across all channels, translating complex fraud and banking concepts into clear narratives that resonate with credit union and bank leaders at different buying stages.
- Create high-impact content including decks, one-sheeters, thought leadership, video content, and customer testimonials that drive awareness and conversion.
- Own content planning and campaign development in collaboration with sales, product, and executive teams to align messaging with business objectives.
- Collaborate with CEO and subject matter experts to craft thought leadership positioning Casap as an authority in the space.
- Manage external creative partners (agencies, freelancers) while maintaining strategic oversight and quality standards.
- Use data and performance insights to optimize content effectiveness and inform future initiatives.
Requirements:
- 4-8 years of experience in content strategy, brand storytelling, or marketing communications, preferably in fintech, financial services, or B2B technology.
- Exceptional writing and content creation skills with a portfolio demonstrating ability to simplify complex technical concepts for executive audiences.
- Experience creating executive-facing materials including presentation decks, one-sheeters, and thought leadership content.
- Strong strategic thinking with experience translating business concepts into multi-format content campaigns that drive measurable results.
- Comfort working in fast-paced startup environments with high autonomy and cross-functional collaboration.
- Experience managing external creative resources and using data to optimize content performance.
Benefits:
- equity
