Director, Strategic Insights
Employment Information
Job Description
Director of Strategic Insights responsible for data-driven insights to shape ACS events and initiatives. Collaborating with cross-functional teams to influence decision-making and drive organizational improvements.
Responsibilities:
- Conduct Research & Drive Business Outcomes
- Lead research initiatives that inform ACS’s brand strategy and mission impact
- Conduct research and translate data into clear, actionable insights and recommendations
- Track, report, and communicate the impact of insights on organizational performance
- Conduct annual macro-level analysis to identify opportunities
- Develop and maintain measurement frameworks and KPIs that link brand and mission insights to organizational outcomes
- Drive Strategic Consultation & Communication
- Serve as a strategic thought partner to business owners
- Conduct Creative and Messaging Effectiveness Research
- Lead research initiatives to evaluate the effectiveness of marketing campaigns
- Enhance Executive-Level Communication & Influence
- Translate complex data and analysis into clear, actionable insights for senior leadership
- Lead Development Insights Strategy, Measurement, and Continuous Improvement
- Design and execute immersive research experiences to deepen understanding of mission audiences.
Requirements:
- Minimum Degree Required: Bachelor's Degree
- Preferred Degree: Master’s degree in marketing research, Psychology, Decision Science
- Years of experience: 7 years successful experience in hands-on marketing research and data analysis experience, and 5 years of leading cross-functional initiatives/teams.
- Exceptional analytical, qualitative, quantitative, and problem-solving skills
- Robust In-depth hands-on experience of market research techniques (focus groups, IDIs, online surveys, etc.), survey design, sampling plans, analysis, discussion guide creation, qual and quant research data analysis, data visualization.
- Excellent critical thinking skills
- Proven experience in synthesizing insights, influencing action at multiple levels
- Excellent ability to translate analytic results and data into key findings relevant to multiple different internal audiences
- Demonstrated ability to influence and build consensus across all levels of the organization
- Strong project management and organizational skills
- An effective, versatile, action-oriented individual with the ability to operate in a fast-paced environment
- Strong attention to detail and quality control.
- Strong history of mentoring and coaching junior researchers.
Benefits:
- generous paid time off policy
- medical benefits
- dental benefits
- retirement benefits
- wellness programs
- professional development programs to enhance staff skills
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