Email Marketing Specialist
Employment Information
Job Description
Email Marketing Specialist executing and optimizing email campaigns for TechnologyAdvice. Focus on audience growth, retention, and revenue generation in a remote role.
Responsibilities:
- Own the execution and optimization of 30+ email newsletters per week, ensuring high-quality content and delivery.
- Develop email marketing strategies that drive audience engagement, retention, and revenue growth.
- Create compelling email content, including copywriting, layout design, and visual selection, to maximize open and click-through rates.
- Analyze and interpret email performance data, identifying trends and actionable insights to improve overall campaign effectiveness.
- Conduct A/B testing on subject lines, content variations, CTAs, and layouts to refine engagement strategies.
- Design and manage automated email workflows, such as welcome series, nurture campaigns, re-engagement, and win-back programs.
- Implement best practices for email deliverability, segmentation, and personalization to increase audience relevance and engagement.
- Regularly audit and clean email lists to maintain high deliverability and reduce churn.
- Collaborate cross-functionally with content, product, and sales teams to align email strategies with business goals.
- Manage sponsorship placements within newsletters, optimizing ad performance and increasing revenue.
Requirements:
- Bachelor’s degree or equivalent work experience
- 1-3 years of hands-on email marketing experience
- Strong proficiency in English, both written and spoken
- Self-starter who can work independently, manage multiple projects, and meet deadline
- Organized, detail-oriented, and results-driven with a sense of urgency
- Experience deploying email newsletters and managing an active subscriber base
- Solid understanding of lead generation and digital advertising services
- Knowledge of audience segmentation and targeting strategies
- Experience using enterprise email platforms or marketing automation tools
- Skilled in writing compelling email copy and curating brand-appropriate content
- Must have a working laptop/pc and internet and back-up connection
- Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward
Benefits:
- Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives.
- Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays.
- Remote-First Culture: Work from the comfort of your home.
- Paid Time Off: Enjoy 14 days of annual paid time off, plus all regular Philippine government-declared holidays to unwind and recharge. Plus 5 additional days after 1 year.
- Comprehensive Coverage: Full enrollment in Philippine statutory benefits: SSS, PhilHealth, and HDMF.
- Healthcare: Healthcare reimbursement to help ensure you are covered.
- De Minimis Allowance: Enjoy a monthly rice subsidy, following government guidelines.
- Wellness Perks: Access the Headspace app to support your well-being.
- Speaker Series Bonus: Present in our monthly speaker series and earn a bonus.
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