Event Marketing Technology – Analytics Specialist
Employment Information
Job Description
Event Marketing Technology & Analytics Specialist for Buyers Edge Platform managing event campaigns and reporting. Collaborating between Events Team and Digital Marketing to enhance event effectiveness.
Responsibilities:
- Build, design, and send all event-related emails (invitations, confirmations, reminders, post-event follow-ups, tradeshow promotional campaigns) in the company’s marketing automation platform (pardot).
- Create and manage event registration sites, landing pages, and forms in Cvent (or similar tools).
- Manage lead capture tools (e.g., Captello), ensuring proper setup, testing, and seamless integration with CRM/marketing systems.
- Maintain brand standards, accuracy, and timely delivery across all digital event assets.
- Track and report KPIs across all event activities (registrations, check-ins, engagement, lead capture, pipeline impact, ROI).
- Consolidate data into clear, executive-facing dashboards and post-event reports.
- Provide actionable insights and recommendations to improve event effectiveness and ROI.
- Ensure event data is accurately synced with CRM and broader marketing systems.
- Act as the primary liaison between the Events Team and Digital Marketing, ensuring event priorities are translated into digital deliverables.
- Attend weekly Events Team meetings to align on timelines and deliverables.
- Communicate campaign timelines and manage own output of Digital Marketing work assignments with minimal oversight.
- Document and maintain SOPs for event tech setup, email campaigns, and reporting processes.
- Partner with event leadership to evaluate event performance and recommend improvements.
- Identify opportunities to streamline processes, improve reporting accuracy, and increase event ROI visibility.
- Stay current on event marketing technology trends and recommend new tools or practices.
- Manage the relationship with tech vendors to ensure usage aligns with contract/budget.
Requirements:
- 2–5 years of experience in event marketing technology, digital marketing operations, or marketing automation.
- Proficiency with Cvent (required), Captello (or other lead retrieval platforms), and email/marketing automation platforms (Pardot) and Salesforce.
- Strong experience building and executing email campaigns.
- Analytical mindset with proven ability to track, report, and present ROI metrics.
- Excellent communication skills with the ability to work cross-functionally.
- Strong organizational skills; able to manage multiple projects simultaneously with attention to detail.
Benefits:
- Great benefits from day one. We offer medical, dental, vision, FSA, company-paid life insurance, and more—plus a 401(k) with company match.
- Grow with us. Enjoy strong training, development, and competitive pay.
- Work-life balance. Our flexible PTO policy lets you take time when you need it—no accrual required.
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