Field Brand Specialist
Employment Information
Job Description
Brand Specialist responsible for meeting profitability and growth goals in assigned territories at U.S. AutoForce. Collaborates with various departments to strengthen market presence and build customer relationships.
Responsibilities:
- Develop assigned regions and responsible brand(s) to meet and exceed profitability goals, unit growth goals, new programming dealer acquisition objectives, existing programming dealer contract compliance, brand share of account, margin fulfillment and market penetration as defined by the strategic plan.
- Work with Area Business Managers (ABM), product management, pricing department, manufacturer representatives and Business Consultants (BC) to acquire prospects, sell out objectives, desired inventory, profitability, training & strategic goals.
- Understand Markets and Customers
- Assess current and potential market opportunities and brand positioning
- Gain data backed understanding of our customer’s needs, objectives, and challenges
- Resolve customer complaints and new client objections
- Monitor customer, market, and competitor activity. Provide feedback to appropriate departments, to ensure our competitiveness
- Work with all other departments to ensure appropriate levels of customer service are met, allowing us to exceed customer expectations
- Monitor staff performance, regional penetration on specific product(s) and evaluate team member goal attainment
- Manage Key Customer Relationships
- Define and Deliver Marketing, Customer and Brand Strategy
- Through collaboration with sales and marketing staff, develop effective marketing initiatives, training opportunities, and collateral material for effective dealer program compliance and brand strategy.
- Profitably grow targeted region(s) and brand
- Compile information and data related to customer and prospect interactions
- Develop differentiated value positions and an industry leading customer journey that results in our company being the supplier of choice.
- Mentor, train and develop sales staff using our Unique Selling Proposition
- Leverage SF.com and other digital information platforms to automate, measure and deploy programs
- Manage the customer database to support sales programs and brand share growth
- Leverage manufacturer cooperative advertising support to maximize return and minimize out of pocket expenses
- Spearhead business development initiatives, including pricing and terms and conditions for high profile customers/groups, by working closely with Sales and Marketing Directors
- Work with Product Management and Pricing where necessary, to provide detailed and accurate sales forecasting
- Assist & communicate with product management in developing appropriate level of inventory
- Ride with business consultants to existing dealers and new prospect calls
- Develop strong relationships with customers and suppliers. Identify and prospect new relationships
- Deliver Sales and Marketing Communications
- Train/coach Business Consultants (BC) in region on all elements of brand specific marketing program(s)
- Provide timely communication and follow up, for all internal and external customers
- Deliver integrated marketing communications
- Live company vision & values
- Actively participate in FABW (Finding a Better Way)
- Develop self professionally
- Support corporate efforts for safety, government compliance, and all other company policies & procedures
- Perform other related duties as required and assigned
Requirements:
- Bachelor’s degree in business, marketing or related field, or equivalent experience
- 7 or more years’ experience in sales (preferably the tire industry)
- Demonstrated ability to build positive business relationships
- Financial acumen sufficient to develop and monitor budgets
- Strong written, verbal communication and presentation skills to effectively communicate programs to management, team members and customers
- Strong leadership skills with the ability to motivate and coach others
- Strong decision maker who is well organized, can prioritize and plan ahead
- Highly motivated and persistent individual
- Ability to work with multiple departments to accomplish tasks
- Demonstrated exceptional customer service and problem-solving skills
- Comfortable using the latest technologies, Microsoft Office Applications, especially Excel, Word, PowerPoint, Power BI & Salesforce
- Valid driver’s license with acceptable driving record
- Capacity to assume more significant responsibilities over time
- Ability/willingness to travel frequently (weekly overnights) - Travel up to 50-75% of the time
Benefits:
- Competitive benefits package
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