Head of Content – iGaming
Employment Information
Job Description
Head of Content developing and leading in-house content strategies in iGaming affiliate marketing. Responsible for team building and execution of quality content across web assets.
Responsibilities:
- Build In-House Content Team: Establish the vision, structure, and operational framework for a specialist content team that complements our existing production capabilities, with responsibility for hiring, team development, and creating scalable processes.
- Content Strategy & Excellence: Develop and implement content strategies that elevate quality, improve differentiation from competitors, and drive measurable performance improvements.
- Quality & Optimization: Create and enforce content standards, guidelines, and quality control processes to ensure all content meets our high standards for SEO performance and user value.
- Freshness & Updates: Build efficient workflows and processes to enable rapid content updates and ensure our assets maintain current, relevant information at scale.
- Stakeholder Management: Collaborate with SEO, product, and marketing teams to align content efforts with business objectives and ensure seamless coordination across teams.
Requirements:
- Proven Leadership: Experience building and managing content teams from scratch, with a track record of creating high-performing content operations and positive team culture.
- Content Expertise: Deep understanding of content strategy, SEO-optimized content production, and quality management at scale.
- iGaming Experience: Prior experience with sports betting and casino content, with a strong understanding of the iGaming industry and its content requirements.
- Process & Systems: Demonstrated ability to build efficient content workflows, implement quality control systems, and manage content calendars across multiple assets.
- Editorial Excellence: Impeccable English language skills with exceptional spelling, grammar, and editing capabilities. Additional languages (German, Spanish, Portuguese) are advantageous.
- Analytical Mindset: Ability to analyze content performance data, conduct competitor analysis, and make informed strategic decisions.
- Affiliate Marketing Knowledge: Understanding of how content drives conversions in affiliate and lead generation business models.
Benefits:
- Competitive Compensation: We offer competitive compensation packages with opportunities for performance-based incentives and private health care benefits.
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