Lead Product Manager – Omni-Channel Communications
Employment Information
Job Description
Lead Product Manager driving omni-channel communication strategy for enterprise clients at Scalepex. Collaborating with engineering and CRM teams to enhance user engagement and program outcomes.
Responsibilities:
- Own the end-to-end omni-channel communication strategy across email, push, SMS, in-app, and emerging channels.
- Define roadmaps for onboarding, lifecycle, and engagement journeys for enterprise clients.
- Establish KPIs and measure the impact of communication on user behavior and program outcomes.
- Work hands-on in Braze (or similar platforms) to build campaigns, templates, data mappings, and triggers.
- Partner with Engineering, Data, and CRM teams to deliver personalized, data-driven journeys.
- Collaborate with client stakeholders across wellbeing, health, and digital experience.
- Implement governance, best practices, and platform standards for communications.
- Run experiments, launch A/B tests, analyze performance, and optimize continuously.
- Ensure all communications are compliant, aligned to client brand, and user-centric.
Requirements:
- 5–7+ years in lifecycle marketing, CRM product ownership, product growth, or omni-channel communications.
- Deep experience with Braze, Iterable, SFMC, or similar lifecycle platforms.
- Strong understanding of segmentation, triggers, behavioral design, and personalization at scale.
- Experience partnering with engineering and data teams to define requirements and technical needs.
- Analytical mindset — comfortable evaluating funnels, performance metrics, and behavior insights.
- Ability to lead projects, influence stakeholders, and align cross-functional teams.
- Experience in healthcare, wellbeing, or behavioral change is a strong plus (not required).
Benefits:
- Competitive compensation
- Opportunity to lead communication strategy for enterprise programs
- Exposure to multiple industries and large-scale product ecosystems
- Fast growth environment with leadership autonomy
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