Manager, Channel Marketing
Employment Information
Job Description
B2B Email manager executing email campaigns in Salesforce Marketing Cloud. Collaborating with teams to enhance campaign performance through automation and AI.
Responsibilities:
- Manage end-to-end campaign execution within Salesforce Marketing Cloud (SFMC) with proper documentation for the B2B clients
- Collaborate closely with data teams and creative agencies to ensure seamless campaign delivery , high-quality execution and continuous optimization leveraging data and emerging AI capabilities
- Build, test, and deploy static and automated email campaigns in Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder)
- Ensure campaigns are executed accurately and on time with proper QA and compliance checks
- Identify opportunities for automation, scalability and process improvement
- Leverage AI (Einstein Engagement scoring, AI powered send time optimization) to improve engagement and conversion rates
- Explore and implement AI tools for subject line optimization, A/B testing automation, and content optimization
Requirements:
- Bachelor’s degree in any discipline or MBA in Marketing/Digital marketing
- Minimum of 2 years of experience in building and deploying B2B email campaigns in Salesforce Marketing Cloud or in lieu of a degree, 4 years of hands-on-experience executing Email campaigns via email service platform
- Minimum 2 years of experience in Direct Marketing Channel execution i.e., Email, Direct Mail, SMS, Mobile push/wallet campaigns
- Proven experience in B2B campaign operations or marketing automation
- Exposure to GEN AI marketing tools (e.g., Jasper, Copy.ai, Chat GPT Enterprise, or Salesforce Einstein, Copilot)
- Exposure to any enterprise email service platform: PCM/Harmony (or) Zeta Marketing Platform (or) SFMC (Salesforce Marketing Cloud)
- Excellent attention to detail, project management, and communication skills
- Proven ability to deliver Analytical solutions for Business problems.
Benefits:
- Flexibility and Choice for all employees
- best-in-class employee benefits and programs that cater to work-life integration and overall well-being
- career advancement and upskilling opportunities
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