Manager I, Marketing Strategy
Employment Information
Job Description
Manager I, Marketing Strategy driving growth, retention, and engagement for Nelnet's payment solutions. Leading lifecycle marketing efforts and collaborating across product, sales, and customer success teams.
Responsibilities:
- Lead marketing efforts, through a team, focused on customer retention, renewals, and satisfaction across assigned business areas while managing to business priorities and ROI.
- Develop and execute lifecycle campaigns for onboarding, renewal, advocacy, and expansion.
- Partner with Customer Success and Product teams to identify key drivers of customer satisfaction and proactively address churn risk.
- Create and manage customer communications that promote feature adoption, platform engagement, and user education.
- Establish metrics for retention performance, including engagement rates, churn reduction, and expansion revenue.
- Support go-to-market (GTM) execution for product launches and updates, ensuring alignment between marketing, sales, and customer success initiatives.
- Collaborate with internal stakeholders to reduce proactively churn though the identification of customer satisfaction drivers.
- Manage communications that promote feature adoption, platform engagement, and user education.
- Define & track retention metrics such as engagement rates, churn reduction, and expansion revenue.
- Support go-to-market (GTM) execution for product launches and updates, ensuring alignment within internal stakeholder initiatives.
- Collaborate with internal stakeholders to develop messaging frameworks, activation playbooks, email nurtures, and engagement strategies across Account-Based Marketing (ABM) and Product-Led Growth (PLG) motions.
- Gather and synthesize customer feedback and data to inform campaign and content strategy.
- Maintain buyer and user personas to drive post-sale engagement.
- Present campaign results, retention insights, and customer trends to key stakeholders to guide marketing and investment decisions.
- Assist in managing and tracking marketing budgets for assigned campaigns, ensuring spend aligns with business priorities and demonstrates measurable ROI.
- Partner with Events and Partnerships to integrate customer marketing strategies into conference, user group, and training experiences.
- Manage and mentor a small team of specialists or coordinators focused on customer marketing execution and retention initiatives.
- Foster a collaborative, data-driven, and growth-minded team culture aligned to NBS’s standards of operational excellence—ownership, communication, craft, follow-through, and growth.
Requirements:
- Bachelor’s Degree or equivalent (Business Administration, Communications, or Marketing preferred)
- 5+ years of experience in marketing, customer engagement, or lifecycle marketing—preferably in SaaS or B2B environments or the equivalent is required
- 1–2 years of team or project leadership experience is required
- Experience in higher education environments, especially in roles interacting with finance, billing, or student services teams, is required
- Experience supporting community platforms, large-scale user conferences and events, customer onboarding tools, or customer success tech stacks is preferred
- Experience with marketing automation, CRM, and analytics platforms (e.g., HubSpot, Pendo) is preferred
- Familiarity with ABM, PLG, and lifecycle marketing strategies is preferred.
Benefits:
- medical, dental, vision, HSA and FSA
- generous earned time off
- 401K/student loan repayment
- life insurance & AD&D insurance
- employee assistance program
- employee stock purchase program
- tuition reimbursement
- performance-based incentive pay
- short- and long-term disability
- robust wellness program
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