Marketing Communications Manager
Employment Information
Job Description
Marketing Communications Specialist at Marigold managing customer education and engagement through content and onboarding programs. Creating compelling content and analyzing strategy performance in a remote environment.
Responsibilities:
- Design and optimize customer onboarding journeys that empower new users to quickly understand and leverage Emma’s email marketing tools through intuitive training videos, in-app tutorials, and feature announcements.
- Create and manage educational content—including blogs, newsletters, and product updates—that clearly communicates value, shares best practices, and keeps customers informed and inspired.
- Plan and execute engaging webinars and customer events (virtual and in-person) that strengthen relationships, promote peer learning, and highlight impactful email marketing strategies.
- Develop and manage advocacy programs that turn satisfied customers into active brand ambassadors through case studies, testimonials, and community engagement initiatives.
- Collaborate cross-functionally with Product, Sales, and Customer Success teams to identify friction points, align on key messaging, and develop educational resources that improve the overall customer experience.
- Measure and refine communication strategies by analyzing engagement metrics, gathering customer feedback, and implementing insights to continuously improve content performance and customer satisfaction.
Requirements:
- 4–6 years of experience in marketing communications, customer marketing, or related roles, ideally within a SaaS or digital marketing environment.
- Exceptional writing and storytelling skills, with a portfolio showcasing diverse content types such as blogs, newsletters, and educational materials.
- Hands-on experience creating video content and learning resources that simplify complex topics and engage customers.
- Strong project management abilities, adept at balancing multiple priorities and deadlines in a fast-paced environment.
- Proficiency with marketing automation, email marketing, and CMS platforms, plus basic video editing or design skills (or a willingness to learn).
- Analytical and data-driven mindset, with the ability to measure, report, and continuously improve content effectiveness.
Benefits:
- medical/dental/vision insurance
- life/accident/disabilities insurance
- supplemental health benefits
- FSA
- EAP
- pet insurance
- Generous time off (we call it Open Time Away)
- paid holidays
- birthday benefit day off.
- 401k plan with a company match on your contributions.
- Employee-centric and supportive remote work environment with flexibility.
- Support for life events including paid parental leave.
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