Marketing Operations Manager
Employment Information
Job Description
Marketing Operations Manager handling HubSpot and driving marketing strategies for a B2B SaaS company. Collaborating with sales teams and improving lead management in a remote environment.
Responsibilities:
- Administer and optimize HubSpot: workflows, lifecycle stages, routing, data hygiene, governance.
- Migrate and internalize workflows currently managed by BizDev.
- Improve lead management across inbound → MQL → SDR → opportunity.
- Build dashboards for pipeline, funnel metrics, campaign ROI, and performance trends.
- Implement and manage multi-touch attribution models.
- Translate data into insights that guide spend, segmentation, and campaign prioritization.
- Overhaul lead scoring based on ICP, intent, behavior, and firmographic signals.
- Build dynamic segments and audiences to support ABM and vertical campaigns.
- Partner with BDR Manager, Sales Ops, and Demand Gen to streamline handoffs and funnel definitions.
- Identify gaps and improve conversion points across the GTM funnel.
- Document processes and maintain system governance.
- Manage marketing tech stack and evaluate/implement new tools.
- Oversee integrations with HubSpot, Clay, Sales Navigator, outreach tools, analytics, and data sources.
- Identify and implement AI-powered tools and automation opportunities to improve lead routing, data enrichment, campaign personalization, and operational efficiency across the GTM stack.
Requirements:
- 3+ years in Marketing Ops, RevOps, or Growth Ops at a B2B SaaS company.
- Advanced HubSpot admin proficiency (workflow logic, scoring, reporting, lifecycle setup).
- Hands-on experience with attribution models and campaign reporting.
- Strong analytical skills; proficient with spreadsheets and dashboards.
- Demonstrated ability to create structure, improve processes, and maintain data hygiene.
- Experience collaborating with Sales, BDRs, and Demand Gen teams.
- Experience with ABM or enrichment tools.
Benefits:
- Flexible WFH environment
- Competitive salary and health benefits
- Medical, Dental, Vision, Life, 401K
Similar Jobs
Marketing Automation Manager
Wall Street Prep
Marketing Automation Manager driving email and SMS campaigns at Wall Street Prep. Collaborating with teams to enhance customer engagement and lifecycle programs for growth.
Marketing Automation Manager
Buyers Edge Platform
Marketing Automation Manager at Dinova, developing and optimizing marketing automation programs using Salesforce Marketing Cloud. Focusing on customer journeys for email and push notifications.
Marketing Operations Manager
Stream Data Centers
Marketing Operations Manager driving operational excellence and creative consistency at Stream Data Centers. Overseeing marketing systems, processes, and managing campaigns for data center solutions.
Marketing Operations – Automation Manager
SpecterOps
Marketing Operations & Automation Manager at SpecterOps. Responsible for Marketo management, lead scoring, and data reporting with cross-team collaboration.
Marketing Automation Specialist – Marketo Experience
QAD
Marketing Automation Specialist managing MarTech stack for a leading global SaaS company. Collaborating with teams to ensure efficient marketing operations and optimizing campaign performance.
Marketing Operations Specialist
Vivo Gaming
Marketing Operations Specialist at leading B2B software provider specializing in live gaming solutions. Involved in marketing initiatives and campaign management for the company.
Marketing Operations Manager
Kicksaw
Marketing Operations Manager at Kicksaw overseeing marketing automation and Salesforce-integrated projects while leading a team of consultants in a remote environment.
Senior Communications and Marketing Operations Manager, Dairy
Zoetis
Senior Manager for Communications and Marketing Operations in Zoetis U.S. Dairy business. Driving integrated marketing plans and collaboration across teams in the animal health industry.
Marketing Operations, Lifecycle Manager
InStride
Marketing Operations and Lifecycle Manager at InStride orchestrating lifecycle strategy and campaign execution. Driving measurable impact on pipeline and revenue growth in a B2B context.
Marketing Automation Manager
EverCommerce
Marketing Automation Manager at EverWell optimizing multi-channel automation strategies for lead generation and customer engagement. Utilizing data analytics and collaboration across departments to enhance marketing efficiency.
CRM Marketing Automation Specialist – English C1
Solvo Global
CRM Marketing Automation Specialist at Contractors Closers & Connections focusing on personalized, data-driven marketing campaigns. Collaborating across teams for campaign optimization and customer lifecycle management.
Downstream Marketing Operations Manager
Solventum
Downstream Marketing Operations Manager at Solventum ensuring operational and quality alignment between Global Marketing, Operations, and Supply Chain. Leading product lifecycle management and quality processes in healthcare.
Global Marketing Operations Manager
Saviynt
Global Marketing Operations Manager optimizing processes and driving results for a fast-growing marketing team. Streamlining workflows, improving automation, and powering decision-making across marketing operations.
Senior Manager, Marketing Operations
Ocient
Senior Manager of Marketing Operations at Ocient leading marketing technology and analytics for B2B growth. Collaborating extensively across teams to optimize marketing operations and performance metrics.
Marketing Operations Manager
Quantum Metric
Marketing Operations Manager creating technical components for campaigns in a B2B SaaS environment. Overseeing data management and ensuring smooth execution for marketing initiatives.
Marketing Technology Manager
Directive
RevOps Strategist with technical expertise in GTM and analytics for marketing solutions. Collaborating with B2B clients to optimize revenue operations and enhance marketing effectiveness.
Marketing Technology Manager
Directive
RevOps Strategist with technical expertise in GTM, GA4, and revenue data workflows. Delivering marketing automation solutions for B2B Tech and SaaS clients with a focus on client success.
Marketing Operations Strategist
Directive
RevOps Strategist driving technical solutions in GA4 and tracking for B2B Tech and SaaS clients. Collaborating with stakeholders to optimize revenue operations and client engagement.
Marketing Operations Strategist
Directive
RevOps Strategist delivering world-class solutions in Marketing Operations for B2B Tech and SaaS clients. Collaborating closely with the Director of Revenue Operations to identify gaps and architect scalable solutions.