Paid Ads Copywriter
Employment Information
Job Description
Paid-Ads Copywriter transforming viral content into high-performing ad scripts for finance. Collaborating with creative teams to iterate and enhance campaign performance.
Responsibilities:
- You’ll transform competitor ads and viral social content into high-performing paid-ad scripts.
- Using AI-assisted analysis and structured research, you’ll identify why certain videos work, find parallel organic trends, and rewrite them into new scripts tailored to Growjoy’s clients.
- Work closely with Growjoy’s creative strategists and editors to align copy and visuals.
- Iterate based on performance feedback (CTR, watch-time, CVR).
- Maintain an organised archive of winning scripts and associated performance notes.
- Communicate daily progress via Slack and maintain a tidy concept tracker.
Requirements:
- Trend-savvy creative: Constantly tracks viral TikTok and Meta content and understands what makes audiences stop scrolling.
- Analytical storyteller: Blends data-driven insights with emotional hooks to craft compelling, conversion-focused copy.
- Curious and adaptive: Loves experimenting with new formats, testing angles, and iterating based on performance feedback.
- AI-empowered researcher: Comfortable using AI tools (like ChatGPT) to analyse, deconstruct, and repurpose high-performing ads.
- Organised multitasker: Efficiently manages multiple ad concepts, maintains an archive of winning scripts, and keeps research well-documented.
- Collaborative communicator: Works seamlessly with strategists and editors, providing clear briefs and constructive feedback loops.
- Finance-fluent marketer: Understands or is eager to learn the tone, compliance needs, and audience psychology specific to finance and info-product offers
Benefits:
- 🏡Remote-First, Flexible Work Model
- 🏢Shared Office Space in Cape Town
- 💻A Slack Community of Marketing Professionals
- 🌍Global Visibility**🤝Your Own South African Talent Partner
- 🧑🏻🤝🧑🏾Social and Training Events
- **Please be sure to read our **Ts & Cs** before submitting your application.
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