Paid Media Specialist
Employment Information
Job Description
Paid Media Specialist managing digital marketing campaigns for KDCI Outsourcing. Focused on lead generation through Google Ads and LinkedIn Ads, and content management on WordPress.
Responsibilities:
- Manage placement of paid ads on Google Ads and LinkedIn Ads to drive targeted engagement.
- Use ZoomInfo to pull lists of prospects and companies for lead generation and campaign targeting.
- Implement campaign tasks based on direction, copy, and creative provided by the VP of Marketing.
- Manage content updates across multiple WordPress websites (encoding and publishing).
- Apply basic knowledge of design processes (not a creative role) to support asset handling.
- Coordinate closely with the VP of Marketing for task prioritization, project updates, and approvals.
- Ensure campaign accuracy, data integrity, and timely execution of deliverables.
Requirements:
- 2–3 years of experience in digital marketing coordination or operations.
- Proficiency in Google Ads and LinkedIn Ads campaign management.
- Working knowledge of ZoomInfo for prospect and company list building.
- Hands-on experience with WordPress CMS, including content updates, formatting/encoding, and basic site management.
- Basic understanding of design processes and workflows.
- Strong organizational skills, attention to detail, and ability to manage multiple tasks.
- Effective communication skills and ability to follow structured direction.
Benefits:
- Health insurance
- Paid leave
- Flexible work arrangements
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