Performance Marketing Manager
Employment Information
Job Description
Performance Marketing Manager leading paid user acquisition and revenue growth across East Asia for GoMining. Ideal for a performance expert with regional insights.
Responsibilities:
- Own and scale full-funnel paid media campaigns across East Asian platforms, including: Google, Meta, TikTok, LINE, Naver, Kakao, WeChat, Baidu, Douyin, XiaoHongShu, and regional ad networks.
- Drive efficient user acquisition, retention, and revenue growth with LTV-based optimization.
- Build and execute testing frameworks: audiences, creatives, bidding strategies, landing pages.
- Manage large monthly budgets while meeting strict CPA, ROAS, and retention KPIs.
- Localize performance strategies in collaboration with creative, analytics, and product teams.
- Develop dashboards, market reports, and performance insights.
- Build relationships with platform partners, local vendors, and regional media agencies.
- Stay ahead of East Asian digital trends, regulations, and platform innovations.
Requirements:
- 4+ years of hands-on experience in paid media / performance marketing.
- Deep understanding of Japan, Korea, and China ad ecosystems, including local platforms and user behavior.
- Proven track record of scaling campaigns in high-growth environments with strict efficiency goals.
- Strong understanding of creative testing cycles and iteration models specific to East Asia.
- Experience managing six-figure monthly budgets across multiple channels.
- Strong skills in analytics, tracking, attribution, and measurement tools.
- Ability to collaborate across cultures and time zones.
- Strong communication skills (English B2/C1 or higher).
- Highly preferred: candidates native to Japan, Korea, or Mainland China (or with equivalent regional expertise).
Benefits:
- Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
- Work-life fit: remote or hybrid format with flexible hours across international teams.
- Paid leave: up to 28 vacation days, 15 sick days, plus local holidays.
- Recognition programs: structured performance reviews and team awards.
- Team culture: retreats in international locations (for example, company villa in Turkey, Bali).
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