Programmatic Media Manager – Contract
Employment Information
Job Description
Programmatic Media Manager at Goodway Group executing and optimizing programmatic media buys. Collaborating with clients and internal teams to deliver effective media activation plans.
Responsibilities:
- Strategically plan, activate, optimize, and manage programmatic media buys aligned with the communication strategy, customer journey, and audience insights.
- Make activation choices and implementation plans based on the communication strategy and client's business goals, and effectively communicate the reasoning behind those choices.
- Utilize client and proprietary data and insights to enhance targeting and adjust investment and activation strategies based on performance.
- Embrace a test-and-learn approach, scaling new buying strategies and exploring expansion opportunities while staying aligned with the communication strategy.
- Act as a technical expert in various DSPs, tools, and tactics, resolving troubleshooting and platform issues.
- Ensure brand safety, fraud prevention, and data quality transparency while strategically guiding consumers along their journey.
- Understand client's business goals and customer journey to develop comprehensive media activation plans aligned with their goals.
- Anticipate client needs and offer innovative solutions and recommendations based on data analysis.
- Present campaign analysis and insights to clients, addressing their concerns and demonstrating the effectiveness of activation planning.
- Collaborate with other team members to optimize media across channels and platforms, delivering a cohesive consumer experience and optimizing outcomes.
- Work closely with Strategy/Planning to manage overall campaign delivery and provide optimization recommendations.
- Contribute to discussions, providing input to help shape and refine activation commitments and standards for effective media activation.
- Implement activation best practices, adjusting to meet your clients' needs to solve their problems, and develop expertise in programmatic media.
Requirements:
- Bachelor's degree in marketing, advertising, business administration, or a related field is preferred
- Previous experience (3+ years) in digital media, programmatic advertising, or media buying
- Familiarity with programmatic platforms, DSPs, and advertising tools
- Strong analytical skills and ability to draw insights from data to optimize campaigns
- Excellent communication and presentation skills
- Ability to collaborate effectively in cross-functional teams
- Strong attention to detail and ability to manage multiple tasks simultaneously
Benefits:
- Health insurance
- Professional development opportunities
- Flexible working hours
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