Senior Creative Strategist
Employment Information
Job Description
Senior Creative Strategist leading paid social creative strategies for 6-10 clients at Power Digital. Collaborating on high-performing creative assets to drive client growth with data-driven insights.
Responsibilities:
- Lead the paid social creative strategy for 6-10 clients
- Use data insights along with consumer and brand research to design high performing creative assets
- Collaborate closely with team members across internal departments and roles
- Maintain client communications and sentiment
- Driven to iterate and ideate towards stated performance goals
- Develop rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes
- Research client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform
- Continually audit account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps
- Write strategic consumer-centric, direct response copy and messaging strategy
- Manage requests and output with production team using Asana
- Review video/image assets and provides clear and actionable feedback to editors
- Lead productive internal creative team syncs and brainstorms
- Work alongside client management team as client POC for all things creative strategy
- Understand scope of requested edits, reshoots, and other deliverables
- Push back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices
- Identify and encourages service expansion opportunities
- Manage interns, PT, or FT team members, if desired
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Requirements:
- Proficiency with Meta Ads Manager, and/or similar performance data tools (TikTok, YouTube, Pinterest, etc)
- Technically skilled at pulling and using creative performance data to analyze trends, insights, and inform creative roadmaps
- Understanding of best practices for performance-driven creative & ability to apply these insights in work
- Ability to write effective ad copy, structure a script, and see through on the execution with corresponding visuals
- Ability to communicate and collaborate with clients, production, and post-production teams to deliver best possible creative output
- Ability to yield strong campaign results for clients through strategizing top performing creative
Benefits:
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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