Senior Director, Web and Cart Experience
Employment Information
Job Description
Senior Director managing web and cart experience at Bluehost. Leading customer journey optimization from landing page to purchase and driving conversion and growth.
Responsibilities:
- Own the Conversion Experience
- Lead the strategy and execution of all web and cart experiences to drive new customer acquisition, MRR/AOV, and upsell
- Oversee site structure, merchandising, and pricing presentation for clarity, relevance, and conversion
- Continuously improve performance through experimentation, A/B and multivariate testing, and data-driven UX decisions
- Optimize the checkout funnel — from product selection, inclusions, add-ons, and configuration to payment and confirmation
- Reduce friction, drop-off, and abandonment through UX design, smart defaults, trust signals, and real-time validation
- Collaborate with Finance, Marketing Operations and Analytics to ensure smooth transactions and accurate data tracking
- Establish a conversion intelligence framework that connects behavioral analytics, UX research, and business KPIs
Requirements:
- 10+ years in digital experience, growth, or conversion optimization roles; 5+ years in leadership
- Proven success driving measurable conversion gains at scale (ideally in eCommerce, SaaS, or Hosting)
- Strong understanding of UX/UI, analytics, and experimentation tools (GA4, Optimizely, VWO, Hotjar, etc.)
- Experience leading cross-functional initiatives with design, engineering, and marketing
- Analytical and creative — fluent in data yet passionate about great design
- Familiarity with modern tech stacks, and expertise in funnel metrics, A/B testing, and customer journey mapping.
Benefits:
- Excellent Health Insurance options to fit you
- HSA
- Medical
- Dental
- Vision
- Matching 401K
- Life/AD&D/STD/LTD
- Tuition Reimbursement
- Pet Insurance
- Generous vacation policy
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