Senior Manager, Lifecycle Marketing
Employment Information
Job Description
Senior Manager of Lifecycle Marketing leading B2B marketing strategy across multiple channels at Ethos Life.
Responsibilities:
- Own the integrated marketing roadmap across lifecycle, social, in product, and campaigns.
- Develop and implement a comprehensive B2B marketing strategy across lifecycle, social, in-product and events
- Lead and execute multi-channel lifecycle marketing programs, focusing on driving onboarding, engagement & retention.
- Manage and mentor a high-performing lifecycle marketing team, fostering a culture of innovation, rapid experimentation, data-driven decision-making, and continuous improvement.
- Lead strategy, testing, and performance across email, push, SMS, onsite and in app messaging, and social channels.
- Oversee the end-to-end campaign management process, including strategic planning, creative briefing, audience segmentation, A/B testing, execution, performance tracking, and continuous optimization.
- Create cohesive customer journeys that span awareness through retention.
- Drive content, creative, and campaign execution in partnership with internal teams and external partners.
- Partner with product marketing to translate positioning into channel ready programs.
- Work cross functionally with Sales to support ABM, events, and field activation.
- Identify opportunities to deepen engagement and move customers through the funnel.
- Establish and monitor KPIs and measurement frameworks to evaluate lifecycle marketing effectiveness.
- Provide regular performance reports and actionable insights to stakeholders, clearly demonstrating marketing’s impact on business objectives.
- Partner with analytics to design experiments, monitor performance, and surface insights.
- Use qualitative and quantitative data to refine journeys and inform roadmap decisions.
Requirements:
- 8+ years of progressive experience in marketing, with a proven track record of driving business growth.
- 3+ years of experience in a leadership role, managing and developing marketing teams.
- Experience working in a fast-paced startup environment with a bias for impact
- Analytical rigor and comfort with segmentation, testing, and performance optimization.
- Proven experience with email marketing platforms (e.g., Iterable, Customer IO, Braze, etc.).
- Deep understanding of experimentation, personalization strategies, and A/B testing methodologies.
- Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams and at all levels of the organization.
- Strategic thinker with a results-oriented mindset and a passion for creating exceptional customer experiences.
Benefits:
- Details of US benefits at https://www.ethoslife.com/careers/
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