Senior Marketing Operations Specialist
Employment Information
Job Description
Senior Marketing Operations Specialist maintaining Marketo and integrating with marketing tech stack for B2B strategies. Overseeing campaign performance and ensuring collaborative processes with sales and marketing teams.
Responsibilities:
- Maintain the marketing automation platform (Marketo) and related integrations and data sources (Salesforce, Zoom, CVENT, On24, etc.)
- Maintain Marketo configurations to support complex marketing workflows within lead scoring (lifecycle, consent management, data management, etc.)
- Lead integration projects considering, API call, & sync strategy for Marketo and all marketing technologies to maintain processing efficiencies
- Use data-driven insights and experience to recommend optimizations to Marketo configurations
- Continually recommend campaign process optimization projects with feedback and first-hand experience
- Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization
- Understand data orchestration and reporting and how campaign operations and set up feed into performance management for the company
- Report system gaps and help diagnose system bugs, suggest solutions and implement updates to technical setup
- Collaborate with marketing teams to execute campaigns within SLAs, ensuring proper setup, tracking, and measurement of KPIs
- Build relationships and collaboration between marketing, sales, and other relevant departments to ensure a foundational partnership with all teams
- Work cross-functionally to determine new processes and needs of cross-functional teams, mainly Marketing and Sales and lead handoff to provide solutions and optimizations
Requirements:
- 5-8 years of experience in B2B Marketing Operations
- Marketo Certified Expert
- 3+ years experience as a Marketo administrator
- knowledge in building and deploying Marketo campaigns that leverage various capabilities such as lead scoring, lead nurturing, dynamic content, and analytics
- A working knowledge of data retention practices and privacy laws, including CASL, GDPR and CCPA a plus.
- Experience implementing UTM tracking and tagging requirements to support analytics and reporting activities across all digital channels
- Extremely detail oriented, self-starter who can multi-task well in a fast-paced, growth driven environment.
- Strong organizational skills, attention to detail and flexibility to multi-task across projects with varying deadlines.
Benefits:
- Real career opportunities.
- Work colleagues that are as smart, hard-working, and driven as you.
- A company that is always growing, changing, and innovating.
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