Senior Paid Social Specialist
Employment Information
Job Description
Senior Paid Social Specialist managing performance-driven campaigns across various social platforms for an award-winning digital advertising agency. Responsible for client communication and campaign optimization strategies.
Responsibilities:
- Own end-to-end paid social campaign management across Meta, TikTok, Pinterest, and Snapchat
- Lead weekly client calls and reporting with actionable insights tied to performance KPIs
- Analyze data to identify optimization opportunities, creative testing plans, and audience strategies
- Translate campaign performance into clear recommendations and growth strategies
- Collaborate with internal teams and clients on ad creative, landing page needs, and funnel mapping
- Manage ad budget pacing and ensure alignment with client goals
- Maintain platform relationships and stay ahead of trends and changes in the social ad ecosystem
- Provide structured feedback on creatives and brand assets to drive higher conversion rates
Requirements:
- 3–5 years of hands-on paid social experience, including ecommerce or direct-response advertising
- Deep expertise with Meta Ads Manager; working knowledge of TikTok, Pinterest, and Snapchat ads
- Strong client communication and reporting skills (verbal and written)
- Analytical mindset with proven ability to turn data into insights and strategy
- Proficiency with Excel and data visualization tools (Power BI, Looker, etc.)
- Experience managing multiple client accounts simultaneously
- Comfortable working autonomously and owning client outcomes
- Based in the United States and able to work Central Time hours
Benefits:
- Internet stipend: $60/month
- Bonus-eligible
- 100% paid health, vision, dental insurance
- Unlimited PTO, half-day Fridays in summer
- 401(k) with 4% match
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