Senior Performance Marketer
Employment Information
Job Description
Senior Performance Marketer blending creativity with analytics for mobile games at Uken. Driving user acquisition and optimizing campaigns for new and existing titles.
Responsibilities:
- Owning full-funnel user acquisition for one or more live titles, from strategy to execution and optimization
- Enhancing user acquisition efforts by conducting A/B tests and implementing strategies to meet performance objectives
- Conducting market research and competitor analysis to identify new growth opportunities and stay ahead of emerging trends
- Experimenting with emerging AI tools to generate, iterate, and scale ad creative concepts, balancing efficiency with performance goals
- Leveraging AI to automate and streamline workflows across creative production and campaign optimization
- Leading ASO strategy and experimentation, including app store experiments, keyword optimization, and testing to drive continuous improvement in app store conversion and visibility
- Support the management of relationships with external partners, including advertising platforms and media agencies
- Working closely with in-house creative teams to produce compelling marketing assets, leveraging trends, testing frameworks, and Gen AI tools for creative ideation and production
- Collaborating with the Product, Analytics, and Production teams to develop data-driven insights, set and track targets, identify growth levers, and create reporting tools for monitoring and evaluating success
Requirements:
- Bachelor’s degree in Marketing, Mathematics or relevant field or equivalent experience
- 5+ years experience in managing advertising campaigns for multi-platform games across different channels (E.g. Meta, Google, Applovin) and international markets
- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI
- Deep understanding of creative performance drivers and ability to translate data insights into actionable creative direction
- Demonstrated experience using Gen AI tools to ideate, produce, and test creative assets, with clear understanding of their strengths and limitations
- Proven experience automating repetitive UA workflows (e.g., campaign setup, reporting, or creative iteration)
- Strong presentation skills and proficient with Excel and PowerPoint or other presentation software
- Proven ability to take ownership of projects and drive outcomes in a collaborative setting
- An ability to iterate quickly and operate independently in a demanding and dynamic environment
- An appetite to learn, grow, and take on increasingly more responsibility
Benefits:
- Competitive salary
- Extended health and dental benefits
- High-end laptop and mobile device
- Remote and in-person team building events and celebrations
- Collaborative, coaching, and mentoring culture
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