Senior User Acquisition Manager
Employment Information
Job Description
Senior User Acquisition Manager responsible for planning, executing, and optimizing user acquisition campaigns for a gaming studio. Collaborating with a team to analyze performance and drive strategies.
Responsibilities:
- Work closely with the UA team to build a world-class user acquisition department.
- Plan, launch, and manage campaigns across key platforms such as Facebook Ads, Google Ads, video networks and incentivized traffic.
- Monitor key metrics to assess and optimize campaign effectiveness.
- Close collaboration with the creative team to design and test engaging ad content and strategies.
- Set budgets, forecast performance and ensure campaigns stay on track.
- Prepare detailed performance reports and share actionable insights to drive future growth.
- Manage relationships with advertising platforms and media agencies to maximize results.
- Stay ahead of industry trends by conducting competitor analysis and identifying new growth opportunities.
Requirements:
- Proven track record in user acquisition and performance marketing.
- Several years of professional experience in gaming/entertainment industry, a passion for gaming across all genres.
- A completed Bachelor's degree or MBA in marketing or related field.
- Strong strategic thinking and problem-solving skills to identify opportunities and challenges and develop effective marketing strategies to achieve business goals.
- Good understanding of marketing attribution.
- Strong understanding of the customer development lifecycle from acquisition to retention and reactivation, including lifetime value (LTV) measurement and optimization to customer quality.
- Very good analytical and conceptual skills; a good knowledge of Excel is required.
- Excellent work ethic and ability to manage multiple projects in a results-oriented manner.
- Experience in bringing new mobile games to market preferred.
- Outstanding leadership abilities and cross-functional collaboration.
- Excellent communication and interpersonal skills to collaborate with cross-functional teams and build relationships with partners in a remote environment.
Benefits:
- Full flexibility: Work remotely or come to our modern office in Hamburg city center close to the Alster.
- Work-life-balance: Competitive annual leave and flexible working hours.
- Join a supportive team in a pragmatic, yet challenging environment, with flat hierarchies and state-of-the-art technologies.
- Work in a multicultural environment with multidisciplinary and experienced colleagues from the entire product lifecycle in a culture of continuous development and learning opportunities.
- Find sparring partners within game design.
- Team building: Strong collaboration between the teams, regular studio events onsite, snacks and drinks available at the office.
- Contribution to public transport ticket (Deutschlandticket) for Germany-based staff.
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