Website Experience Manager
Employment Information
Job Description
Website Experience Manager creating CRO strategies and managing web experiments for Bloomerang's platform. Collaborating with marketing teams to enhance conversion across channels while focusing on user experience.
Responsibilities:
- The Website Experience Manager bridges the gap between strategic leadership and execution on the web team.
- This role focuses on conversion rate optimization (CRO), building and managing experiments, translating strategy into execution, and ensuring the website amplifies the performance of every marketing channel.
- In this role, you'll work closely with the Director of Web Experience (strategy/vision) and the Website Optimization Specialist (execution/page production).
- Together, this team accelerates experimentation velocity, increases pipeline impact, and future-proofs our website with automation and personalization capabilities.
- Build, launch, and monitor CRO experiments aligned to the Director’s roadmap.
- Increase test velocity by 40–60% through Webflow components and visual builders.
- Analyze results, generate insights, and scale winning variants across the site.
- Maintain experiment backlog and prioritize based on revenue impact.
- Manage CRO-focused builds in Webflow (variants, templates, dynamic elements).
- Ensure the platform supports rapid testing, reuse of components, and strong performance standards.
- Partner with the Website Optimization Specialist to ensure pages, resources, and campaigns incorporate CRO learnings.
- Act as the bridge between the Director (strategy) and the Specialist (execution).
- Translate high-level CRO strategy into clear requirements for the specialist.
- Collaborate with Demand Gen, Product Marketing, and Content to ensure campaign launches are optimized for conversion.
- Develop Agentic AI/N8N workflows to streamline personalization, lead routing, and experiment processes.
- Balance automation projects with CRO focus, ensuring automations enhance — not detract from — revenue-generating activities.
- Track CRO performance, conversion rate lift, and incremental ARR impact.
Requirements:
- Experience bridging strategy and execution to create measurable impact through continuous optimization.
- Strong analytical thinking, technical skill, and collaboration that turns insights into revenue growth.
- Be the driving force behind data-informed decisions using experimentation results and user behavior to prioritize high-impact opportunities.
- The ability to balance speed and precision to increase test velocity while maintaining quality and brand consistency.
- Effective collaboration across teams to translate CRO strategy into effective, scalable web experiences.
- The drive to champion the user experience — ensuring every test improves clarity, trust, and conversion.
- Ability to actively explore, learn, and responsibly integrate AI tools into daily tasks to drive efficiency and support Bloomerang’s mission.
Benefits:
- You’ll have access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere.
- You'll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, as well as paid parental leave. More is more!
- You'll receive a 401k match to help invest in your future.
- Everything you need to be successful, shipped right to your door. You got this. We got you.
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