GenAI-powered platform to augment reality at every location. ZAUBAR is an AI-powered platform offering an easy way for brands, agencies, and cultural institutions to create, distribute, and monetize AR experiences anywhere in the world. ZAUBAR is use-case agnostic and is already powering out-of-home marketing, brand engagement, and immersive visitor experience projects for clients like Coca Cola, SIEMENS, UGG, Deutsche Telekom, Kempinski Hotels, Beiersdorf, and Borussia Dortmund. ZAUBAR uniquely combines robustness of native apps and accessibility of WebAR using download-free and seamless App Clips and Instant Apps.