Adobe Marketo Engage Developer
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Job Description
Desenvolvedor Adobe Marketo Engage implementando automação de marketing para uma equipe global de entrega de TI. Configurando campanhas, integrações e fluxos de dados escaláveis.
Responsibilities:
- Create and configure programs, smart campaigns, workflows, forms, landing pages, emails, tokens, templates, segmentations, and operational campaigns in Marketo based on approved requirements.
- Implement lead lifecycle logic, scoring, routing, nurturing, consent, preferences, and data management.
- Develop and support integrations between Marketo and CRM systems, websites, APIs, data platforms, and downstream marketing or reporting systems.
- Configure program and channel structures, statuses, naming conventions, folder organization, reusable assets, and campaign templates.
- Perform unit, integration, regression, and deployment testing; troubleshoot campaign logic, synchronization, data quality, deliverability, and integration issues.
- Document technical configurations, field mappings, campaign logic, dependencies, test evidence, deployment notes, and knowledge-transfer materials.
- Follow development, privacy, consent, security, Git, quality, release, and change-control practices.
- Collaborate with marketing, product, architecture, development, and integration teams during business hours in the U.S. Eastern Time (ET) zone, with limited support for major releases.
- Focus on implementation rather than primary ongoing platform administration or project management.
Requirements:
- Hands-on experience developing and configuring Adobe Marketo Engage, including programs, smart campaigns, workflows, forms, landing pages, emails, tokens, templates, and segmentation.
- Experience with lead lifecycle management, scoring, routing, nurture programs, consent/preferences, data cleansing, and campaign testing.
- Practical knowledge of Marketo integrations, REST APIs, webhooks, CRM synchronization, field mapping, and troubleshooting.
- Working knowledge of HTML, CSS, JavaScript, email and landing page implementation, and quality best practices for marketing automation.
- Ability to document solutions, follow reusable design standards, and contribute within structured backlog, testing, and release processes.
- Typically 2–5 years of experience in marketing automation or MarTech, including hands-on development or implementation with Marketo Engage.
- Experience supporting campaign creation, platform integrations, data flows, testing, release activities, and troubleshooting in a team environment.
- Experience collaborating with marketers, developers, architects, product stakeholders, and geographically distributed delivery teams.
- Adobe Marketo Engage certification is desirable but not required; proven hands-on experience is essential.
Benefits:
- CLT employment arrangement
- Remote work
- Limited support for major releases
- Adobe Marketo Engage certification is desirable but not mandatory
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