Advertising Specialist
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Job Description
Amazon Advertising Specialist managing end-to-end ad performance for a growing ecommerce auto parts brand. Responsible for campaign optimization, performance metrics, and scaling strategy.
Responsibilities:
- Own end-to-end Amazon Advertising performance against sales and profit targets, with TACOS as a primary measure of success.
- Build, launch, manage, and optimize campaigns across Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display, expanding into DSP as the account scales.
- Lead keyword and search-term research, campaign architecture, targeting, bid management, budget allocation, and placement optimization.
- Develop and apply a repeatable process for taking new products from launch to maturity.
- Identify and eliminate wasted spend while protecting sales momentum.
- Recommend new catalog items and product opportunities that strengthen advertising performance and close gaps in the assortment.
- Assess the listing and catalog factors that influence ad performance (pricing, reviews, conversion rate, Buy Box, titles, imagery, and content) and flag issues for resolution.
- Deliver proactive, decision-ready reporting: performance versus goal, key changes, and next actions.
Requirements:
- 2-3 years of hands-on Amazon Advertising experience.
- Proven experience managing a large catalog (several Brands, thousand SKUs); auto parts experience strongly preferred.
- Demonstrated track record managing six figures or more in monthly ad spend, with results you can walk us through.
- Experience supporting stores generating eight figures or more in annual sales.
- Command of the full performance metric set: ACOS, ROAS, TACOS, CTR, CVR, CPC, impression share, organic rank, and profitability.
- Working knowledge of the P&L behind advertising, beyond the ad console.
- Proven Amazon DSP capability, or a clear roadmap to it.
- Strong use of advertising software and AI for campaign management, keyword work, and optimization.
Benefits:
- Health insurance, paid time off, and professional development opportunities, as expected in most roles.
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