Air Barrier Sales Director
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Job Description
Leading strategic brand positioning and sales activities for Stego’s Air Barrier product line. Collaborating cross-functionally to drive revenue growth and brand leadership in a positive team environment.
Responsibilities:
- Develop strategic go-to-market plans, including segmentation, targeting, positioning, and channel strategy, in close collaboration with the VP – Sales and Development team
- Collaborate with the Specifications team to position Stego Air Barriers as the preferred solution provider among architects, distributors, contractors, and industry stakeholders
- Continuously adapt the strategy based on market and customer feedback, performance data, and competitive dynamics
- Operationalize and drive the execution of market entry and expansion initiatives for Air Barrier brand growth and development
- Develop and execute strategic tactical plans for key and high-value customers, driving revenue growth and long-term relationship opportunities
- Manage and oversee customer and brand acceptance efforts for large-scale or complex projects, coordinating cross-functionally to ensure successful delivery and customer satisfaction
- Lead cross-functional efforts to identify and overcome regulatory, technical, or adoption barriers
- Drive the analysis of market trends and competitive dynamics to identify new growth opportunities and inform/adapt sales strategies
- Track, forecast, and report on key market developments and emerging opportunities
- Own and drive the revenue performance of Air Barrier products, leading the strategies, processes, operations, and overall target achievement
- Develop and utilize market expertise to direct the creation, implementation, and adaptation of ongoing sales processes, initiatives, and strategies for the Air Barrier brand
- Analyze sales data to forecast, identify and evaluate pipeline health, and track target attainment
- Use KPIs/BI tools to make data-driven decisions and drive post-analysis accountability and continuous improvement analysis
- Collaborate with Stego’s Pipeline Development Division to identify, develop, and maximize demand creation opportunities and customer relationships
- Ensure internal cross-collaboration and utilization of Company resources, including active and consistent use of Stego’s CRM
- Build strong working relationships with key industry influencers and decision makers, including design professionals, distributors, contractors, and other customers, to strengthen market presence and Stego brand loyalty
- Represent Stego as a market leader and thought partner at key regional and national trade shows and customer and industry events to drive brand positioning and value communication
- Actively engage in relevant industry groups, building brand visibility and influence
- Serve as a Sales Division leader, guiding and supporting culture, pioneering and championing new initiatives, and being a reliable, collaborative resource
- Build strong working relationships and collaborate with other Stego employees
- Establish the Air Barriers Subdivision as a respected and collaborative Company resource
Requirements:
- Bachelor’s degree or equivalent work experience (required)
- 7+ years of sales experience (required)
- Experience and relationships in the Air Barrier product category (required)
- Demonstrated track record of developing and implementing strategic go-to-market and market expansion strategies (required)
- Demonstrated track record of meaningfully contributing to profitability and market share growth (required)
- Construction, manufacturing, design, or technical experience (preferred)
- Proficient in Microsoft Office programs and Salesforce (strongly preferred)
Benefits:
- Eligible employees may participate in a variety of benefit programs (some of which are available only upon reaching certain time-based milestones), which may include, without limitation, health insurance, vision insurance, dental insurance, health reimbursement, lifestyle spending, and flexible spending accounts, 401(k) with a company match offering, life insurance, discretionary bonus, sick leave, parental leave, and vacation. Stego also offers early-out Fridays at 3pm in 2026 (Friday Holiday Hours).
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