Associate Director, Affiliate Marketing
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Job Description
Associate Director leading affiliate marketing strategy, execution, and partner growth for Wpromote’s enterprise clients. Connecting affiliate programs with broader paid, earned, and owned media.
Responsibilities:
- Own and grow a portfolio of enterprise clients
- Drive affiliate strategy, execution, and innovation while connecting the channel to broader Paid, Earned, and Owned media efforts
- Lead high-impact affiliate programs end-to-end, from partner development and campaign execution to cross-channel growth opportunities
- Manage select enterprise client accounts as main point of contact and Director support
- Provide proactive client outreach, communication, weekly/bi-weekly and monthly reporting, and QBRs
- Recruit and onboard new partners to client programs
- Identify and execute paid placement campaigns from start to finish
- Coordinate program management with affiliate networks and communicate regularly with affiliates to foster growth
- Lead potential network migrations
- Develop and socialize affiliate strategies across a diverse client portfolio
- Solve complex client challenges, drive process improvements, and strengthen client relationships
- Assess competitive landscapes and provide recommendations, opportunities, education, and suggestions to clients and internal teams
- Refine and update training processes and materials for new hires
- Identify internal cross-sell opportunities and partner with internal teams and clients through the cross-sell process
- Lead Affiliate Marketing discussions and participate in internal or public speaking opportunities
- Maintain knowledge of influencer marketing, paid media, and earned/owned media
- Assist the sales team with audits, decks, and pitches for prospective Affiliate Marketing clients
- Improve business processes and workflows to enable collaboration and efficiency
- Develop new department deliverables based on Affiliate Marketing industry evolution and opportunities
- Support Affiliate business unit leadership and upper directorate with executive reporting on client service pillars
- Escalate critical client/account issues to appropriate executives
- Provide concise, actionable information on account opportunities to senior leadership
- Oversee high-profile accounts and stay current on technology, tactics, and account obstacles
- Test and learn new strategies, features, and platforms and share findings with the Affiliate Marketing department
- Utilize AI-enabled tools, automation, or reporting
Requirements:
- 6-8 years of experience working in Affiliate Marketing, comprising media campaign strategy within an agency/client environment
- Extensive experience developing, optimizing, analyzing, and reporting on Affiliate Marketing campaigns for diverse clients and verticals, including Ecom/retail, subscriptions, international, and B2B
- Experience with affiliate networks such as Impact, CJ, PepperJam, AWIN, and Partnerize
- Experience using insights data, partner performance, and key trends to develop strategies and plans
- Strong experience running regular and ad hoc reports to identify opportunities to grow and optimize client affiliate partnerships, with an emphasis on forecasting
- Bachelor’s degree or related four-year degree or relevant experience
- Must be authorized to work in the U.S.; position is not eligible for immigration sponsorship
Benefits:
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits
- Office hubs in Los Angeles, Chicago, and New York with learning and development opportunities, fun events, workspace, and in-person collaboration
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