Associate Director, Digital Acquisition Marketing
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Job Description
Associate Director of Digital Acquisition Marketing leading growth strategies in Texas. Focusing on acquisition channels for individual and family plans and commercial clinic volume.
Responsibilities:
- Lead acquisition strategy for both IFP membership growth and commercial clinic consumer acquisition across all Harbor markets
- Develop market-specific growth plans in partnership with Growth and Operations — balancing scale/efficiency in Austin with market entry acceleration in San Antonio, Dallas, and El Paso
- Own strategy, execution, and investment management across paid and addressable channels — programmatic, paid social, search, direct partnerships, and emerging platforms
- Balance efficient IFP member acquisition with high-intent clinic demand generation
- Lead the organization's organic search strategy including keyword planning, on-page optimization, and content alignment
- Build audience-first strategies grounded in behaviors, intent signals, and health needs
- Continuously optimize across audience, channel mix, creative, and landing experience; establish and scale test-and-learn frameworks
- Monitor and analyze online reviews and ratings across platforms and maintain accuracy and optimization of digital profiles
- Partner closely with Marketing, Product, Analytics, and Operations
Requirements:
- 3+ years of experience in performance marketing, growth marketing, or digital media
- Deep hands-on experience with DSPs (DV360, The Trade Desk), paid social, and paid search platforms
- Experience building integrated acquisition strategies across programmatic and direct channels
- Strong understanding of audience targeting strategies — first-party, contextual, and modeled audiences
- Proven ability to manage budgets across multiple markets and objectives with pacing and forecasting accountability
- Strong analytical mindset; ability to translate performance data into clear investment decisions
- Excellent communication, presentation, and cross-functional collaboration skills
- Advanced proficiency in Excel and analytical/reporting tools
- Bilingual English/Spanish preferred, given Harbor's Texas market demographics and member population.
Benefits:
- Competitive salary and benefits package
- Professional development and growth opportunities
- A transparent and unique culture
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