B2B Demand Generation Marketing Manager, HubSpot
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Job Description
First marketing hire driving end-to-end B2B demand generation strategy for compliance and training software company. Managing campaigns and brand messaging with a focus on lead generation.
Responsibilities:
- Build and run the marketing strategy from scratch
- Drive top-of-funnel MQLs for Sales
- Launch and manage email, outbound, and digital campaigns
- Set up MQL definitions, tracking, and reporting in HubSpot
- Partner with Sales on handoff, follow-up, pipeline quality
- Own brand voice, messaging, and positioning
- Manage outsourced marketing vendors and hold them accountable
Requirements:
- 5+ years B2B marketing experience
- Proven demand gen and lead creation ownership
- Hands-on with HubSpot or similar CRM/automation tools
- Experience as a department of one or early marketing hire
- Comfortable in ambiguity; self-directed operator
Benefits:
- Health insurance: 100% employee premium covered
- Dental and vision insurance
- 401(k) with up to 4% company match
- Life, short-term, and long-term disability insurance
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