B2B2C Marketing Lead – Contract
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
B2B2C Marketing Lead designing digital enrollment campaigns for Summer’s city and state benefit programs. Driving launches, creator partnerships, paid media, and conversion tracking.
Responsibilities:
- Design and execute digital campaigns driving resident enrollment in Summer's city and state programs
- Own launch strategy from initial announcements through sustained digital enrollment campaigns
- Build go-to-market plans for each city or state launch, including audience segments, channel mix, budget, timeline, and enrollment targets
- Concept, launch, and optimize multi-channel campaigns across paid and organic social, search, creator partnerships, guerrilla, and non-traditional digital channels
- Develop human-first messaging for distinct resident groups
- Design co-branded campaigns with government partners and manage review and approval processes
- Plan launch moments with the communications team, including announcement events, press outreach, and elected-official content
- Source and manage local creators and influencers and cultivate user and partner spokespeople
- Set up tracking and reporting tying spend to enrollments by channel, message, and geography
- Share campaign results with Summer leadership and government partners
- Run public claims through Summer's compliance review to avoid financial advice or overstated results
Requirements:
- 6+ years of growth, digital, or B2B2C/B2C marketing experience
- Proven track record of driving high-volume consumer action or enrollment through paid and organic channels
- Track record of outside-the-box campaign concepts, testing non-traditional formats, and engaging audiences innovatively
- Hands-on experience planning and managing paid social budgets on Meta, TikTok, and YouTube
- Hands-on experience with paid search on Google
- Ability to track conversion pathways from first touch to completed enrollment and translate performance data into actionable campaign pivots
- Ability to make complex subjects such as finance or student loans simple, accessible, and exciting to everyday consumers
- Hands-on experience briefing, negotiating, and running performance-driven creator campaigns
- Comfort navigating multi-stakeholder approval processes and working alongside partner or client teams
Benefits:
- Contract engagement for an 8-month initial term, with the option to extend as more cities and states launch
- Remote work arrangement
- Occasional travel to partner launches and events
Similar Jobs
Marketing Specialist
Marketing Specialist executing North American events, demand generation, content, email, and customer advocacy programs. Supporting CYPHER Learning’s AI-native platform growth through analytics and cross-functional marketing.
Marketing Analytics Intern
Marketing Analytics Intern supporting cross-channel attribution, AWS marketing data, and segmentation projects. Documenting requirements and validating reporting for IDeaS revenue optimization solutions.
Marketing Manager
Marketing Manager scaling GG TEQ’s IT hardware, software, cloud, and services marketing engine. Driving reseller demand generation, vendor co-marketing, pipeline growth, and sales enablement.
Senior Field Marketing Manager
Senior Field Marketing Manager building integrated field marketing programs for Brex's Commercial segment. Driving pipeline growth through events, digital campaigns, partnerships, and account-based marketing.
Steam Launch Marketing Lead
Steam launch marketing lead driving store optimization, creator seeding, and community growth for Wooster Games’ unannounced multiplayer PC game. Turning demos and player-generated clips into wishlists and launch sales.
Marketing Team Lead
Marketing Team Lead owning demand generation, revenue attribution and brand strategy for BrightOrder’s fleet management software. Mentoring two specialists while partnering with Sales, Product and leadership.
Senior Marketing Manager
Senior Marketing Manager owning end-to-end SEO, marketing operations, and paid media delivery. Managing 5–10 client accounts and coordinating contractors, vendors, and client workstreams.
Media Buyer
Media Buyer scaling Meta, TikTok, and YouTube campaigns for HIGHSCALE, a global advertising agency. Optimizing ad spend, creative testing, and performance across DTC brands.
Media Buyer
Media Buyer optimizing Meta, TikTok, YouTube, and other paid campaigns for HIGHSCALE’s global DTC advertising agency. Managing budgets, testing creatives, and scaling performance across brands.
Media Buyer
Media Buyer scaling Meta, TikTok, and YouTube campaigns for HIGHSCALE, a global advertising agency. Optimizing creative, targeting, budgets, and performance across DTC brands.
Regional Marketing Assistant
Regional Marketing Assistant creating and optimizing campaigns for Crimson Global Academy’s US, Canada, and LATAM education markets. Writing copy, building landing pages, and managing paid advertising.
Regional Marketing Manager
Regional Marketing Manager driving QIMA’s consumer-products marketing across North America. Building campaigns, events, and webinars that strengthen brand awareness and generate qualified pipeline.
Regional Marketing Manager
Regional Marketing Manager driving campaigns, events, and pipeline growth across North America for QIMA’s testing, inspection, and certification services.
VP, Marketing
VP of Marketing leading Feedonomics strategy, pipeline, brand, and retention. Commerce.com powers AI-driven commerce tools through BigCommerce, Feedonomics, and Makeswift.
Field Marketing Manager
Field Marketing Manager leading North American events, campaigns, and customer advocacy for Quantum Machines’ quantum-computing control systems. Aligning regional marketing with Sales, Partners, and global programs.
Marketing Specialist
Marketing Specialist driving Meta and Google acquisition for a website compliance and consent platform. Optimizing scans, subscriptions, funnel conversion, and partner marketing.
Creative Specialist, Marketing and Proposals
Creative Specialist creating marketing content, graphics, and proposal materials for Geographic Technologies Group, a government GIS solutions provider. Translating technical geospatial concepts into compelling campaigns and polished submissions.
Media Buyer, Podcast – Temporary
Temporary Media Buyer executing podcast advertising campaigns for Oxford Road, the world’s largest podcast advertising agency. Planning, negotiating, optimizing, and reporting on client media campaigns.
Senior Customer Marketing Manager
Senior Customer Marketing Manager building customer advocacy and storytelling programs. Supporting retention, expansion, and customer proof for Panopto’s video learning platform.
Account Based Marketing Manager
ABM Manager helping Tines, an intelligent workflow company, engage and grow strategic enterprise accounts. Building measurable campaigns with sales and cross-functional marketing teams.