Campaign Marketing Specialist
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Job Description
Campaign Marketing Specialist at Bounteous strategizing and executing marketing campaigns to drive leads. Collaborating with internal stakeholders for planning, execution, and follow-up activities across various platforms.
Responsibilities:
- Support marketing initiatives with the planning, execution, and tracking of programs such as email campaigns, events, social media, and content marketing for key enterprise service offerings
- Generate leads and opportunities through high-quality marketing events such as conferences, webinars, and in-market events
- Perform post-event outreach, follow-ups, and recaps
- Develop content and perform outreach to drive event attendance, in collaboration with internal stakeholders and external partners
- Highlight joint offerings and success stories by coordinating press releases, case studies, sales materials, award applications, and other marketing collateral
- Maintain content calendars and collaborate with product SMEs on blogs and white papers
- Continuously test, learn, and optimize programs with the latest AI tools, and update workflows to improve performance and ROI
- Establish a regular reporting cadence with stakeholders to communicate campaign results, measure performance against goals, and align on next steps
- Identify industry trends and review analyst reports to share insights with the broader team
- Cultivate ongoing knowledge of digital transformation and technology trends
- Coordinate with external partner stakeholders and representatives as needed to support joint marketing activities
- Become well-versed in Bounteous solution offerings, services, and capabilities
Requirements:
- 2–5 years in digital transformation consulting or a digital agency, ideally in a fast-paced environment managing many stakeholders at once
- Experience driving leads and planning marketing activities
- Exceptional written and verbal communication skills
- Great project management skills
- Strong interpersonal skills and ability to build relationships internally and with partner/sales contacts
- Highly organized with strong attention to detail
- Excellent computer skills, including Excel and PowerPoint
- Experience withAnthropic'sClaude and OpenAI's ChatGPT, among other AI tools
- Knowledge of email marketing and web analytics is preferred
- Marketing, business, or communications degree preferred
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