Campaign Operations Manager
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Job Description
Campaign Operations Manager executing integrated, ABM, lifecycle, and partner campaigns for Motive’s fleet-management platform. Managing marketing automation, segmentation, testing, KPIs, and optimization across global go-to-market initiatives.
Responsibilities:
- Develop and deliver digital marketing campaigns supporting go-to-market objectives, including integrated marketing, ABM, lifecycle marketing, and partner channels
- Own end-to-end campaign development and execution, including campaign and email builds, audience segmentation, testing, deployment, and process improvement
- Administer day-to-day marketing automation stack needs and assist with additional system integrations
- Work with channel managers and marketing operations to track campaign KPIs and provide optimization recommendations
- Support lead lifecycle, lead nurturing, data cleansing, and workflow automation processes
- Manage multiple campaigns and requests while maintaining detail and deliverable quality
- Contribute to process documentation, templates, enablement, and sharing campaign best practices
Requirements:
- 5+ years of experience executing campaigns within a marketing operations function
- Deep hands-on expertise with Marketo, Salesforce, and marketing database management
- Experience with Pendo, Zuddl, 6Sense, and AI automation tools is a plus
- Superior communication skills; highly organized and self-motivated
- Excellent attention to detail and process-oriented mindset
- Strong independent project and stakeholder management skills
- Demonstrated proficiency in handling multiple tasks and projects
- Must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations
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