Channel Marketing Manager
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Job Description
Channel Marketing Manager focused on driving demand generation and partner enablement for Keeper Security. Leading marketing strategies to support channel partners and expand distribution networks.
Responsibilities:
- Support the execution of integrated marketing plans to drive demand generation, partner enablement, partner pipeline and revenue growth across Keeper’s channel partner ecosystem
- Collaborate with the channel sales team to implement co-branded campaigns with resellers, distributors and strategic alliances
- Coordinate the creation and distribution of partner marketing assets, including datasheets, email templates, battlecards and campaign kits
- Work closely with the Global Channel Event Marketing Specialist to plan and execute joint events, webinars and industry summits with partners.
- Assist with the administration of Keeper’s partner portal and ensure content is up-to-date, accessible and aligned with go-to-market priorities
- Track and report on campaign performance metrics, partner engagement and ROI to inform future strategy and optimization
- Liaise with internal teams (product marketing, digital, creative, sales) to tailor messaging and assets for the channel audience
- Help onboard new partners by supporting enablement initiatives such as welcome kits, training materials and joint launch announcements
- Ensure alignment with channel sales managers to support quarterly goals and provide tactical marketing support as needed
- Maintain a calendar of channel marketing activities and ensure timely execution of deliverables
- Monitor industry trends, competitive activity and partner feedback to continuously refine Keeper’s channel marketing approach
- Ability to travel to and from customer meetings (locally and nationally) and rent and/or operate a vehicle on behalf of the company
Requirements:
- 3+ years of experience in B2B marketing with at least 2 years focused on channel, partner or field marketing
- Experience supporting go-to-market strategies through channel ecosystems, including resellers, distributors and technology alliances
- Familiarity with marketing automation platforms, CRM systems and partner portals (e.g. Salesforce, HubSpot, Magentrix)
- Strong project management skills with the ability to handle multiple campaigns, deadlines and stakeholders simultaneously
- Excellent written and verbal communication skills with the ability to build and maintain strong partner relationships
- Ability to collaborate cross-functionally with marketing, sales, product and partner teams
- Ability to work in a fast-moving environment and quickly adapt to changes
- Analytical thinker with experience reporting on campaign performance, partner engagement and ROI
- Proactive and self-motivated with a strong sense of ownership and execution
- Experience in cybersecurity, SaaS or technology sectors is preferred
- Willingness to travel approximately 20-25% of the time for partner events, industry conferences and summits
Benefits:
- Medical, Dental & Vision (inclusive of domestic partnerships)
- Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
- Voluntary Short/Long Term Disability Insurance
- 401K (Roth/Traditional)
- A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
- Above market annual bonuses
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