Commercial Marketing Manager
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Job Description
Commercial Marketing Manager developing and executing ABM programs to boost pipeline and revenue for Webfleet in UKI. Collaborating closely with Sales and managing marketing strategies.
Responsibilities:
- Own the UKI marketing strategy with a clear focus on pipeline and revenue impact.
- Develop and execute Account-Based Marketing (ABM) programs for strategic and enterprise accounts and ensure marketing involvement throughout the customer journey.
- Work closely with Sales Managers, BDRs and central marketing teams to accelerate target account progression.
- Run a weekly sales-marketing operating rhythm with Sales leadership to review target accounts, stalled opportunities, lead follow up and pipeline velocity.
- Responsible for partner marketing in the UKI market.
- Manage and guide the UKI marketer, ensuring campaigns, events, PR and content are translated into commercial results.
- Manage budget, KPIs and performance reporting.
Requirements:
- 7+ years of experience in B2B marketing, preferably within SaaS, technology or enterprise solutions.
- Proven experience in Account-Based Marketing (ABM).
- Strong understanding of pipeline management, opportunity creation and funnel optimization.
- Experience partnering closely with Sales leadership and stakeholder management.
- Strong analytical and commercial mindset.
- Experience managing budgets and performance metrics.
- Excellent communication and presentation skills.
- Fluent English required and based in the UK.
- Preferred: Experience in telematics, fleet management, SaaS or mobility industries.
- Familiarity with Salesforce, marketing automation platforms and account-based engagement tools.
Benefits:
- 25 annual leave days with option to buy up to 10 days.
- Working from home.
- One-time payment to set up your home office.
- Chance to work abroad for 40 working days per year.
- Birthday off and volunteering time off.
- Unlimited Access to LinkedIn Learning.
- Employee Assistance Program.
- Reimbursement of health insurance to up 1750 GBP.
- Access to Gofluent platform to learn new languages.
- Free access to CALM (top mental health app).
- Mortgage advices.
- Contributory pension scheme.
- Access to Perkbox platform (discounts on shops, cinemas, restaurants…)
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