Contractor, Marketing Analytics, Data Visualization
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Job Description
Contractor creating Power BI marketing analytics dashboards and client reporting deliverables for Underscore Marketing, a life sciences agency. Translating campaign data into visualizations, technical requirements, and measurement frameworks.
Responsibilities:
- Support development of marketing analytics dashboards and client-facing reporting deliverables focused on Power BI and cross-channel campaign performance
- Translate stakeholder needs and raw data inputs into visualization recommendations, technical requirements, and measurement frameworks
- Lead intake and synthesis of data visualization needs from cross-functional stakeholders
- Develop visualization approach recommendations and obtain stakeholder alignment
- Interpret raw data inputs and liaise between client delivery and engineering teams
- Define requirements and translate desired outputs into technical documentation
- Evolve cross-channel data visualization approaches through media channel integration
- Translate marketing and project objectives into measurement frameworks and recommend relevant KBQs/KPIs
- Assist with client-facing reporting deliverables for multi-channel marketing campaigns
Requirements:
- Strong experience leading performance dashboard development and data visualization creation in Power BI
- Deep knowledge of marketing analytics and visualization best practices
- Experience working within key marketing platforms and interpreting raw data
- Experience working with healthcare/pharma marketing data
- Ability to collaborate cross-functionally and articulate data needs to technical and non-technical stakeholders
- Proactive approach to overcoming obstacles
- Ability to provide input into project timelines and meet established deadlines
- Flexibility as data needs evolve and comfort wearing many hats
- Resume and brief note outlining healthcare or media experience
Benefits:
- Dynamic environment where ideas matter
- Growth is supported
- Collaborative, innovative, and results-oriented team environment
- Equal employment opportunities
- Diverse and inclusive workplace
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