Creative Marketing Lead
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Job Description
Creative Marketing Lead building paid acquisition creative for an international web-based social networking platform. Establishing testing processes and leading a six-person creative team.
Responsibilities:
- Become the first creative lead for the web-based social networking product
- Build the creative function from the ground up, including processes, testing methodology, and team structure
- Own end-to-end creative strategy across paid channels, beginning with Meta and expanding to Snapchat, TikTok, and Google, in partnership with the UA team
- Run the full creative cycle: research, insight, hypothesis, brief, production, launch, analysis, and iteration
- Generate original creative concepts, narratives, angles, and messaging for different audience segments
- Build and evolve creative testing methodology, including hypothesis design, clean test execution, and pattern recognition
- Hire, lead, and grow a team of 6 creative marketers and designers
- Set quality standards and provide hands-on feedback
- Track competitors and trends using Meta Ad Library, TikTok Creative Center, and Google Ads Transparency Center
- Turn competitor and trend observations into prioritized creative bets
- Embed AI tools into the creative production pipeline to increase testing speed and volume
Requirements:
- 3+ years in creative marketing, performance creative, or creative strategy
- 1+ year leading or mentoring a creative team
- Strong performance background and direct-response mindset
- Hands-on experience scaling creatives for Meta as a primary channel
- Practical experience with Snapchat or TikTok Ads
- Fluency in hook rate, hold rate, thumbstop rate, creative win rate, CTR, CPA, and ROAS
- Understanding of how creative connects to registration, first purchase, revenue, and LTV
- Track record of personally scaled concepts backed by real numbers
- Daily practical use of AI tools for creative generation and research, such as Midjourney, Runway, Kling, Pika, HeyGen, Krea, or similar
- Own AI workflows or prompts that can be explained
- Upper-Intermediate English (B2+)
- Experience in social discovery or social networking niches is a plus
- Familiarity with credit-based or transactional monetization models is a plus
- User Acquisition or video production background is a plus
- Experience hiring creative marketers or designers is a plus
- Experience building AI-driven production pipelines or automations such as n8n or Make is a plus
Benefits:
- 20 paid vacation days
- 15 sick leave days
- 6 additional days off for family events
- 100% medical insurance coverage
- Sports and equipment reimbursement
- Team building events
- Corporate gifts and stylish merch
- Financial and legal support
- Maternity Recovery Support Allowance
- Position retention and support for those who join the Armed Forces of Ukraine
- Participation in social initiatives supporting Ukraine
- Work from the Kyiv hub or remotely with a flexible schedule
- Modern equipment or depreciation of your own tools
- Collaboration with highly-skilled Middle & Senior professionals
- Performance-oriented reviews and Individual Development Plans (IDPs)
- Reimbursement for professional courses and English classes
- Corporate library, book club, and knowledge-sharing events
- Investment in modern AI tools and AI skills development
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