CRM Operations Manager
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Job Description
CRM Operations Manager strengthening Braze, data, and campaign operations at MyFitnessPal, a health and fitness platform. Enabling personalization, automation, QA, and partner advertising campaigns.
Responsibilities:
- Serve as the team’s Braze expert for segmentation, personalization, and experimentation
- Document CRM processes, naming conventions, and governance standards
- Partner with Data Engineering and MarTech on troubleshooting, data pipeline monitoring, and integration validation
- Identify and implement workflow automation opportunities
- Improve personalization data pipelines, attributes, and events with Lifecycle Marketing, Data Engineering, and Product teams
- Manage segmentation, dynamic content, and automation logic in Braze
- Develop reusable templates and modular campaign components
- Maintain a source of truth for active, upcoming, and stopped campaigns and canvases
- Help the team deliver high-priority work on schedule
- Support setup and QA of complex lifecycle campaigns and triggered Braze journeys
- Conduct rendering and link testing for creative, technical, and deliverability standards
- Assist with dynamic content and data-driven configurations
- Execute Ads team campaigns across email and IAMs
Requirements:
- 4–6+ years of experience in CRM, Lifecycle Marketing, or Marketing Operations, ideally in consumer tech or subscription-based consumer products
- Advanced working knowledge of Braze, including Canvas orchestration, Connected Content, and Liquid logic for personalization
- Proficiency in HTML/CSS and basic JavaScript for complex email and in-app message development and troubleshooting
- Working knowledge of SQL or comparable tools to validate data and support CRM operations
- Solid understanding of CRM data structures, including events, attributes, subscription states, and segmentation
- Adoption of the latest AI tools in Braze and Claude to support work efficiency and effectiveness
- Excellent attention to detail, process discipline, and cross-functional communication skills
Benefits:
- Healthcare, including medical, dental, and vision benefits
- Parental planning and paid maternity and paternity leave
- Mental health benefits and dedicated mental health days
- Annual performance bonus
- 401(k) plan with employer match
- Responsible Time Off flexible time-off policy
- Monthly wellness allowance
- Monthly technology allowance
- Two volunteer days off per calendar year for full-time teammates
- Face-to-face team connection opportunities and annual company gathering
- Mentorship program
- Fertility-related assistance
- Peer reward and recognition platform
- MyFitnessPal Premium access
- Virtual learning and development library and training opportunities
- Retirement savings program with competitive employer match
- Inclusive workplace and DEI initiatives
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