Customer Growth Marketing Manager
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Job Description
Customer Growth Marketing Manager driving retention, expansion, and advocacy for Zensai’s AI-powered employee learning and performance platform across EMEA. Partnering with Sales and Customer Success on regional programs.
Responsibilities:
- Own the EMEA customer marketing strategy with the VP, regional sales, and commercial leadership
- Build plans tied to revenue, renewal, and expansion objectives
- Report program-sourced pipeline, influenced expansion ARR, and retention results
- Join customer meetings, account planning, pipeline reviews, and forecast calls
- Share engagement and risk signals with AEs, AMs, and CSMs
- Segment customers by industry, edition, size, adoption, and renewal date
- Design retention programs responding to falling usage, champion changes, low engagement, and upcoming renewals
- Build expansion plays with Account Managers
- Design industry-specific programs and relevant content
- Run edition moves, cross-sell, adoption programs, and targeted account plays
- Create offers, templates, and talk tracks for commercial teams
- Organize user groups, roundtables, executive dinners, webinars, and regional event moments
- Source customer stories for case studies, videos, references, reviews, and speaking opportunities
- Build and support a customer advocate base
- Adapt central brand, product marketing, and lifecycle programs for EMEA
- Use AI and tools including HubSpot, Dynamics 365, Gong, Dreamdata, and Clay for research, segmentation, and drafting
Requirements:
- 4+ years in B2B SaaS marketing, ideally in customer, lifecycle, or account-based marketing
- Customer-first instinct and genuine curiosity about customer motivations
- Ability to interpret usage, renewal, and pipeline data
- Experience designing and running multi-touch programs end to end
- Experience working inside or alongside sales and Customer Success teams
- Matrix experience delivering to a commercial leader while maintaining marketing standards
- Excellent written and spoken English
- Confidence with HubSpot and a CRM such as Dynamics 365 or Salesforce
- Comfortable using AI tools every day
- Ability to own a region and work across time zones with a central team
Benefits:
- Full flexibility to work where and when you do your best
- 10% of working time dedicated to development
- Robust pension plan including life insurance
- Coverage for loss of work capacity or serious illness
- Health insurance covering hospital stays, surgeries, and physical therapy
- Laptop and iPhone provided
- Phone subscription provided
- Lunch, snacks, and drinks
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