Customer Marketing Manager
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Job Description
Customer Marketing Manager developing marketing programs and advocacy strategies to enhance customer engagement for HR Acuity, a leading employee relations software provider.
Responsibilities:
- Design and implement customer marketing programs that enhance engagement, retention, and loyalty
- Develop educational content and lifecycle campaigns to empower customers and drive product adoption
- Craft compelling customer communications across channels to foster satisfaction and long-term relationships
- Build and manage a scalable customer advocacy program to identify, nurture, and activate brand champions
- Collaborate with Product to engage customers in beta programs, feedback loops, and roadmap validation
- Plan and execute customer-facing campaigns, including newsletters, webinars, and product updates
- Analyze customer engagement data and feedback to identify trends and opportunities
Requirements:
- Min 5 years of experience in a customer marketing and advocacy role
- Proven track record of developing and implementing customer marketing and advocacy strategies
- Experience in a fast-paced B2B SaaS environment
- Bachelor’s degree in Marketing, Business, or a related field preferred
Benefits:
- Health and wellness benefits
- 401(k) retirement plan
- Life and disability insurance coverages
- Paid leave for various life events
- Unlimited PTO policy
- Company paid holidays
- Birthday day off
- Closed 4th of July week and December holiday week
- 8 hours of volunteer time
- Half day summer Fridays and half day first Fridays
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